This slice of life at a restaurant flips the norm, showing us a woman taking the initiative and about to propose marriage to a man–underscoring the value of Secret Stress-Tested for Women deodorant.
Titled “The Question,” this spot was conceived by a creative team at Wieden+Kennedy, Portland, Ore., and directed by Aoife McArdle via Anonymous Content.
Client Procter & Gamble/Secret Agency Wieden+Kennedy, Portland, Ore. Justine Armour, creative director/writer; Caio Lazurri, creative director; Johan Arlig, art director; Brooke Barker, copywriter; Jessica Staples, producer; Michael Holz, interactive strategy; Carly Presho-Dunne, social strategy; Angela Jones, strategic planning. Production Anonymous Content Aoife McArdle, director; SueEllen Clair, exec producer; Sally Campbell, exec producer (Somesuch); Christopher Gallagher, producer; Alexis Zabe, DP. Editorial Final Cut Paul Zucker, editor; Eric McCasline, exec post producer; Suzy Ramirez, head of production; Sarita White, producer. Visual Effects MPC Los Angeles Elexis Stern, exec producer; Ben Persons, shoot supervisor; Mark Gethin, colorist; Susanne Scharping, VFX lead; Sandra Ross, Vincent Blin, Warren Paleos, VFX; Kathleen Kirkman, designer. Music Marmoset Will Canzoneri, composer; Tim Shrout, producer. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, exec producer. Audio Post Lime Studios Sam Casas, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read More
