Anton Visser of Velocity Films directed this spot which shows photographers doing whatever it takes to get the shot. This inspiring piece encourages entrants to send their best work for consideration for the prestigious Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA).
Conceptualized by a creative team at M&C Saatchi Abu Dhabi and filmed in South Africa, the adventure-filled piece takes us from the African bush to frigid big wave surfing and a bustling alleyway in Thailand.
The ad is backed by a unique drum sequence performed by Kevin Gibson in studio at We Love Jam. Gibson played the drums to the picture in order bring an organic and spontaneous feel to the commercial. 15 different microphones were used in the recording, providing sound engineer Arnold Vermaak with a varied selection of audio for the final mix.
CreditsClient Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) Agency M&C Saatchi Abu Dhabi Ryan Reed, executive creative director; Christopher Hunt, art director; Samantha Middelton, Neil Williams, copywriters; Paul Owen, head of creative services. Production Velocity Films, Cape Town Anton Visser, director; Zayd Halim, producer; Karen Kloppers, Helena Woodfine, exec producers; Caleb Heymann, DP; Naobie Noisette, production art director. Postproduction Saki Bergh, editor. VFX/Post Online Black Ginger Eddie Addinall Music We Love Jam Kevin Gibson, drummer; Arnold Vermaak, sound engineer. Post Offline Left Post Production
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More