Anton Visser of Velocity Films directed this spot which shows photographers doing whatever it takes to get the shot. This inspiring piece encourages entrants to send their best work for consideration for the prestigious Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA).
Conceptualized by a creative team at M&C Saatchi Abu Dhabi and filmed in South Africa, the adventure-filled piece takes us from the African bush to frigid big wave surfing and a bustling alleyway in Thailand.
The ad is backed by a unique drum sequence performed by Kevin Gibson in studio at We Love Jam. Gibson played the drums to the picture in order bring an organic and spontaneous feel to the commercial. 15 different microphones were used in the recording, providing sound engineer Arnold Vermaak with a varied selection of audio for the final mix.
