Two teen skateboarders are at the skate park. One asks the other if he has any “smokes.” His buddy responds no, presumably because cigarettes are unhealthy.
The real reason, though, is that he’s wearing skinny jeans and only has room in his pockets for one item–a cellphone, which he answers, while it’s still in his jeans.
The bottom-line message, though, is whatever the reason, it makes sense not to smoke.
This U.S. Food and Drug Administration (FDA) PSA–part of “The Real Cost” campaign from agency FCB New York–was directed by Anton Visser via production house Supply&Demand. Visser is with South Africa production company Velocity Films.
CreditsClient U.S. Food and Drug Administration (FDA) Agency FCB New York Lee Garfinkel, CEO; Gary Resch, executive creative officer; Megan Williams, creative director/art director; Matt Anderson, director of content creation; Maria Garelli, producer. Production Supply&Demand Anton Visser, director (from Velocity Films, South Africa); Ari Hakim, producer; Tim Case, founder, manging partner; Charles Salice, president, managing partner; Jeff Scruton, exec producer, managing director; Rika Osenberg, sr. head of production; Jo Willems, DP; Deborah Evans, production designer. Editorial NO6 NY Jason MacDonald, editor; Corina Dennison, exec producer. VFX The Mill New York Colin Blaney, Mike Pulan, VFX producers; Eliza Pelham Randall, VFX supervisor. Music Groove Guild NY Paul Riggio & Janice Brown, music producers, Al Risi, music supervisor
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More