This video starring TV host Mike Rowe shows men how easy it is to get their prostate checked by a doctor–and does so with humor. Rowe teamed up with ZERO Cancer for this on-camera exam. Directed by Andrew Laurich of L.A.-based production company ContagiousLA, the video was created via agency Erich & Kallman.
Credits
Client ZERO Cancer Agency Erich & Kallman Production ContagiousLA Andrew Laurich, director; Scott Uhlfelder, DP; Natalie Sakai, exec producer; Hannah Rome, producer. Color Stephen Derluguian, colorist. Audio Post Barking Owl Matt Keith, mixer. Music Haystack Music Ryan Alons, music supervisor; Ian Jeffreys, exec producer. Track: “Your Smile is the Sun” by Andrew Sherman
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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