Folgers mornings just got a lot more real, and a lot more entertaining, in a hysterically modern take on the iconic notion that The Best Part of Wakin’ Up Is Folgers in Your Cup®. Enter the new Folgers Choir–more formally known as the Folgers Morning Harmonizers–a red satin-clad ensemble of seven men and women who randomly show up in the midst of difficult mornings, helping alleviate tension with both a smile and a steaming hot cup of Folgers Coffee. The Folgers Choir is sure to brighten your morning, even if you just got stuck in the middle seat in the worst carpool ever.
The “Carpool” spot was directed by Andreas Nilsson of Biscuit Filmworks for Publicis Groupe’s PSOne in New York.
“When you think about The Best Part of Wakin’ Up, it’s nothing like what it was in the ‘80s,” stated Erica Roberts, executive creative director, PSOne. “Very few of us can relate to images of someone sitting at the edge of a bed, stretching their arms as a rooster crows. Mornings today are nonstop, multi-tasking chaos. And in order to make this legacy brand relevant again, we needed to tap into that truth. We searched for the perfect morning moments, ones that pushed right to the edge of plausibility and that’s where we found the humor. Well, there and in our red satin-clad choir.”
