Miro is a communal space for ideas and work. Like an endless whiteboard — one that stretches into every living room, backyard, coffee shop and office. But at the same time, it’s so much more than just a whiteboard. It’s an invitation to a place that unleashes our individual and collective potential because it enables different ways of thinking and communicating to come together. And does it at scale–bringing together hundreds of people across disciplines, departments and timezones to think and problem solve together in as many ways as there are minds and personalities.
Despite Miro having 35 million users and 99% of Fortune 100 companies, there is still a sizable audience who hasn’t tried visual collaboration software. So Miro has launched its first major advertising effort, teaming with Portland, Ore.-based ad agency Opinionated to help define what makes the app different and inspire people to want to try it, particularly those who might be intimidated by new ways of working in a hybrid world.
Directed by Andreas Nilsson of Biscuit Filmworks, this spot titled “Monster Problem” satirizes the monster-sized problems we’re all solving for on the job as the Miro dynamic springs into action to literally tame the monster into a box office star.
Credits
Client Miro Agency Opinionated Mark Fitzloff, Rob Palmer, executive creative directors; Cameron Soane, associate creative director/art director; Scott Fish, associate creative director/copywriter; Corey Bartha, head of production; Sandra Hagblom, producer; Dave Daines, strategic planning. Production Biscuit Filmworks Andreas Nilsson, director; Holly Vega, exec producer; Peter Knowles, line producer; Lase Frank, DP; Alexis Ross, production designer/art direction. Editorial Cut+Run Ben Campbell, editor; Mitch Goldberg, assistant editor; Brian Mulvey, post producer; Amburr Farls, exec producer; Brady Austin Fiero, head of production. VFX Bacon X, Copenhagen Jonas Drehn, VFX supervisor/shoot supervisor; Thomas Banner, 2D lead artist; Thomas Haas-Christensen, 3D lead artist; Ditte Marie Ludvigsen, associate creative director; Jacob Carlsson, Kai Hauswirth, Mario Maruska, Oliver Buus, 2D artists; Asger Langhoff, David Rybert Lessel, Rickard Didriksson, 3D artists; Miam Lalanne, VFX head of production; Christina Jaeger, VFX producer; Eliana Carranza-Pitcher, VFX exec producer; Hannibal Lang, colorist; Lasse Selvli, additional colorist & conform; Soren Knudsen, conform. (Toolbox: Maya, After Effects, Houdini, Nuke, Baselight) Audio String and Tins Lawrence Kendrick, sound design & mix; Jim Stewart, additional sound & mix; Cobblestone, foley; Olivia Endersby, audio producer. Voiceover Steven Kelly
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
