Treasure Cave’s new campaign from agency Carmichael Lynch leans into the funk of blue cheese and encourages blue cheese lovers to celebrate funky creativity, stating “You Might Love it Here.”
Deftly navigating this off-the-wall prospect of blue cheese love is director Andreas Nilsson of Biscuit Filmworks, who recently won Grand Prix honors at the Cannes Lions International Festival of Creativity.
The campaign, including this spot, invites blue cheese lovers to embrace the bold, funky, wacky, adventures blue cheese brings. The weirdly wonderful set was created by hand to mirror the appearance of an actual cave. With lyrics like “some things we crave are also funky, science is so cool. It seems that would make no sense, but we don’t make the rules,” and “Welcome to the Treasure Cave where blue cheese gets its funk. This taste you cannot replicate so please enjoy a hunk.”
CreditsClient Saputo USA/Treasure Cave Agency Carmichael Lynch Production Biscuit Filmworks Andreas Nilsson, director. Editorial Cut+Run Music New Math
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