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    Director Amber Grace Johnson, AKKURAT, Object & Animal Are “In Charge” For Hyundai’s Electric Brand

    By SHOOTUpdated:No Comments2703 Views

    Amber Grace Johnson directed this commercial titled “I’m In Charge,” part of Hyundai’s new worldwide campaign rolled out by German agency Jung von Matt/NECKAR. The centerpiece spot was co-produced by Berlin-based AKKURAT Studios, and L.A. and London-based Object & Animal. Object & Animal reps Johnson in the U.S. and U.K. AKKURAT Studios recently took on exclusive representation in Germany for Johnson.

    “I’m In Charge” is part of the pre-launch initiative for Hyundai’s new IONIQ brand and fleet of fully electric vehicles, which will debut in 2021. The film showcases vehicular attributes while capturing a symbolic and poetic tone toward a more sustainable future.

    Johnson fuses a futuristic world with a natural one via surrealism in this spot. At the core of the story is a narrative about humanity, culture and progression, and the brand’s intent to implore society to take responsibility as well as for consumers to take charge in making the world a better place. 

    The six-day production was shot in Kiev, with remote drone footage captured in Kenya, navigating and adhering to all COVID-19 government and filming protocol restrictions. Talent and crewmembers were administered multiple COVID tests, with all producing negative results during the entire production. 

    Credits

    Client Hyundai Motor Company Agency Jung von Matt/NECKAR Rico Noël, Matthias Hess, creative directors; Felix Eichhorn, producer. Production AKKURAT Studios, co-production with Object & Animal Amber Grace Johnson, director; Robert Hardy, DP; Andrew Mageto, DP (Kenya); Rocco Kopecny, Dagmar Garber, Dom Thomas, exec producers; Jacky Kaassa-Printing, producer; Marco Bittner Rosser, production design; Larissa Bechthold, styling. Editorial Emma Backman, editor. Postproduction/VFX Storz & Escherich Matthias Storz, Roy Escherich, VFX exec producers; Sofie Borup, colorist. Music 2WEI Music & Sound Design & Mix Ballad. Production Services Radioaktive (Kiev); Ginger-Ink (Kenya). Cast Maria Cornejo, David De Rothschild, Debra Asiko, Abdennebi Bridia, Maksim Musineko, Flamina Rome, Damir Naima, Murad Naima, Kevin Bago, Maria Formenko

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:AKKURAT StudiosAmber Grace JohnsonJung von Matt/Neckar



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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