CHANEL commissioned Alma Har’el to write and direct this short film. Titled JellyWolf, this surreal eight-minute short made for i-D’s digital platform The Fifth Sense, in partnership with CHANEL, stars Lisa Bonet and Kiersey Clemons. The film was produced by BRF (B-Reel Films) which represents Har’el in the U.K. (she is handled by Epoch Films in the U.S.).
Inspired by scent as a purveyor of memory and identity, the film takes the viewer on a wild journey into their inner pysche. The result is a spectacular trippy love letter to women. JellyWolf follows the character portrayed by Clemons who carries a box of mementos inspired by the key ingredients of Chanel’s No5 L’Eau–lemon, wood and rose–as she embarks on a visually spectacular sojourn inspired by the memories each scent conjures. With each new vision she unlocks, she deepens her understanding of the woman she is, as well as her connection to her grandmother and other women in her life.
JellyWolf is driven by a score featuring original music by Emile Haynie, Natasha Khan (musician Bat for Lashes, also recently signed to BRF as a director), and Sexwitch (a musical collaboration between Natasha Khan and TOY).
A strong global voice for women’s rights and the power of female creativity, Har’el last September launched #FreeTheBid, an initiative designed to put female directors more consistently in the running for commercials and branded content projects.
CreditsClient CHANEL Production Company BRF (B-Reel Films) Alma Har’el, writer-director; Margo Mars, Christopher Leggett, producers; Jackson Hunt, DP; Julian C. Molina, production designer. Editorial/Sound Design Therapy Studios Lenny Mesina, offline editor; Eddie Kim, sound designer. Music Sexwitch “Ha Howa Ha Howa” Original score by Emile Haynie and Natasha Khan. Performers Kiersey Clemons, Lisa Bonet
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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