A cure for writer’s block emerges in this Kia spot–aptly titled “Writer”–directed by Alex Feil of Believe Media for agency David&Goliath–with a musical score from SOUTH Music and Sound, and sound design out of Margarita Mix.
Turns out a spin in an electric Kia vehicle helps our protagonist find inspiration for penning a script that goes back centuries, telling a story of adventure and romance.
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Koelfgen, executive creative director/copywriter; John O’Hea, group creative director/art director; Steve Clarke, group creative director/copywriter; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; Paul Albanese, managing director/broadcast production; Christopher Coleman, executive producer; Peter Bassett, managing director, integrated production & technology; Allan de Leon, executive digital producer; Riz Soriano, producer; Laura Forman, chief strategy officer; Bruno Cunha, group strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Benardout, exec producers; Vitaly Koshman, head of production; Rob Newman, producer; Ken Seng, DP; Tessa Posnansky, production designer; Franck Chevalier, key costumer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Robby Salisbury, assistant editor. VFX & Color JAMM Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/lead CG; Tim Robbins, Mikey Smith, Flame artists; Zachary DiMaria, Anthony Thomas, lead CG artists; Connie Ho, Jaguar Lee, Fred Hopp, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. Music SOUTH Music and Sound, Santa Monica, Calif. Nathaniel Morgan, Jon Darling, composers; Dan Pritikin, Matt Drenik, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design/Audio Post Margarita Mix Nathan Dubin, sound designer/mixer; Whitney Warren, Paula Arnett, exec producers; Sean Melia, Mike Murzyn, assistant audio mixers; Matthew Horist, post coordinator.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
