A cure for writer’s block emerges in this Kia spot–aptly titled “Writer”–directed by Alex Feil of Believe Media for agency David&Goliath–with a musical score from SOUTH Music and Sound, and sound design out of Margarita Mix.
Turns out a spin in an electric Kia vehicle helps our protagonist find inspiration for penning a script that goes back centuries, telling a story of adventure and romance.
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Koelfgen, executive creative director/copywriter; John O’Hea, group creative director/art director; Steve Clarke, group creative director/copywriter; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; Paul Albanese, managing director/broadcast production; Christopher Coleman, executive producer; Peter Bassett, managing director, integrated production & technology; Allan de Leon, executive digital producer; Riz Soriano, producer; Laura Forman, chief strategy officer; Bruno Cunha, group strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Benardout, exec producers; Vitaly Koshman, head of production; Rob Newman, producer; Ken Seng, DP; Tessa Posnansky, production designer; Franck Chevalier, key costumer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Robby Salisbury, assistant editor. VFX & Color JAMM Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/lead CG; Tim Robbins, Mikey Smith, Flame artists; Zachary DiMaria, Anthony Thomas, lead CG artists; Connie Ho, Jaguar Lee, Fred Hopp, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. Music SOUTH Music and Sound, Santa Monica, Calif. Nathaniel Morgan, Jon Darling, composers; Dan Pritikin, Matt Drenik, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design/Audio Post Margarita Mix Nathan Dubin, sound designer/mixer; Whitney Warren, Paula Arnett, exec producers; Sean Melia, Mike Murzyn, assistant audio mixers; Matthew Horist, post coordinator.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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