A cure for writer’s block emerges in this Kia spot–aptly titled “Writer”–directed by Alex Feil of Believe Media for agency David&Goliath–with a musical score from SOUTH Music and Sound, and sound design out of Margarita Mix.
Turns out a spin in an electric Kia vehicle helps our protagonist find inspiration for penning a script that goes back centuries, telling a story of adventure and romance.
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Koelfgen, executive creative director/copywriter; John O’Hea, group creative director/art director; Steve Clarke, group creative director/copywriter; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; Paul Albanese, managing director/broadcast production; Christopher Coleman, executive producer; Peter Bassett, managing director, integrated production & technology; Allan de Leon, executive digital producer; Riz Soriano, producer; Laura Forman, chief strategy officer; Bruno Cunha, group strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Benardout, exec producers; Vitaly Koshman, head of production; Rob Newman, producer; Ken Seng, DP; Tessa Posnansky, production designer; Franck Chevalier, key costumer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Robby Salisbury, assistant editor. VFX & Color JAMM Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/lead CG; Tim Robbins, Mikey Smith, Flame artists; Zachary DiMaria, Anthony Thomas, lead CG artists; Connie Ho, Jaguar Lee, Fred Hopp, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. Music SOUTH Music and Sound, Santa Monica, Calif. Nathaniel Morgan, Jon Darling, composers; Dan Pritikin, Matt Drenik, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design/Audio Post Margarita Mix Nathan Dubin, sound designer/mixer; Whitney Warren, Paula Arnett, exec producers; Sean Melia, Mike Murzyn, assistant audio mixers; Matthew Horist, post coordinator.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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