A cure for writer’s block emerges in this Kia spot–aptly titled “Writer”–directed by Alex Feil of Believe Media for agency David&Goliath–with a musical score from SOUTH Music and Sound, and sound design out of Margarita Mix.
Turns out a spin in an electric Kia vehicle helps our protagonist find inspiration for penning a script that goes back centuries, telling a story of adventure and romance.
Credits
Client Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell, chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Koelfgen, executive creative director/copywriter; John O’Hea, group creative director/art director; Steve Clarke, group creative director/copywriter; Tiffany Smith, creative director/copywriter; Rick Standley, creative director/art director; Paul Albanese, managing director/broadcast production; Christopher Coleman, executive producer; Peter Bassett, managing director, integrated production & technology; Allan de Leon, executive digital producer; Riz Soriano, producer; Laura Forman, chief strategy officer; Bruno Cunha, group strategy director. Production Believe Media Alex Feil, director; Liz Silver, Marc Benardout, exec producers; Vitaly Koshman, head of production; Rob Newman, producer; Ken Seng, DP; Tessa Posnansky, production designer; Franck Chevalier, key costumer. Editorial Spinach Adam Bright, editor; Jonathan Carpio, exec producer; Patricia Gushikuma, producer; Robby Salisbury, assistant editor. VFX & Color JAMM Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/lead CG; Tim Robbins, Mikey Smith, Flame artists; Zachary DiMaria, Anthony Thomas, lead CG artists; Connie Ho, Jaguar Lee, Fred Hopp, CG artists; Jon Lazar, production coordinator; Ashley Greyson, sr. producer; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. Music SOUTH Music and Sound, Santa Monica, Calif. Nathaniel Morgan, Jon Darling, composers; Dan Pritikin, Matt Drenik, creative directors; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design/Audio Post Margarita Mix Nathan Dubin, sound designer/mixer; Whitney Warren, Paula Arnett, exec producers; Sean Melia, Mike Murzyn, assistant audio mixers; Matthew Horist, post coordinator.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
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