Director AG Rojas of Park Pictures speeds through the emotional journey of a joy ride in this Audi :60 “Tear Drop” out of Venables Bell & Partners.
The spot follows the tumultuous trajectory of a single tear fallen from the eye of a man at the wheel of an Audi RS 7. The soprano trills of an operatic aria are heard as the droplet slips from his eye, out the driver’s side window and speeds towards the rear of the accelerating vehicle. The tear drop is propelled off the vehicle by the spoiler, gracefully careening through the air before splattering on a highway road sign, shifting back to the driver speeding on.
Credits
Client Audi of America Agency Venables Bell & Partners Paul Venables, chairman; Will McGinness, creative director; Matt Miller, Matt Keats, associate creative directors; Rich North, sr. art director; Ryan Hoercher, sr. copywriter Craig Allen, director of integrated production; Hannah Murray, executive producer. Production Park Pictures AG Rojas, director; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Anne Bobroff, head of production; Peter Vitale, producer; Andre Chemetoff, DP. Editorial Final Cut Jeff Buchanan, editor; Suzy Ramirez, exec producer. VFX The Mill James Allen, VFX/lead Flame artist; Ben Sposato, sr. VFX producer.
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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