Director AG Rojas of Park Pictures speeds through the emotional journey of a joy ride in this Audi :60 “Tear Drop” out of Venables Bell & Partners.
The spot follows the tumultuous trajectory of a single tear fallen from the eye of a man at the wheel of an Audi RS 7. The soprano trills of an operatic aria are heard as the droplet slips from his eye, out the driver’s side window and speeds towards the rear of the accelerating vehicle. The tear drop is propelled off the vehicle by the spoiler, gracefully careening through the air before splattering on a highway road sign, shifting back to the driver speeding on.
Credits
Client Audi of America Agency Venables Bell & Partners Paul Venables, chairman; Will McGinness, creative director; Matt Miller, Matt Keats, associate creative directors; Rich North, sr. art director; Ryan Hoercher, sr. copywriter Craig Allen, director of integrated production; Hannah Murray, executive producer. Production Park Pictures AG Rojas, director; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Anne Bobroff, head of production; Peter Vitale, producer; Andre Chemetoff, DP. Editorial Final Cut Jeff Buchanan, editor; Suzy Ramirez, exec producer. VFX The Mill James Allen, VFX/lead Flame artist; Ben Sposato, sr. VFX producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
