Director AG Rojas of Park Pictures speeds through the emotional journey of a joy ride in this Audi :60 “Tear Drop” out of Venables Bell & Partners.
The spot follows the tumultuous trajectory of a single tear fallen from the eye of a man at the wheel of an Audi RS 7. The soprano trills of an operatic aria are heard as the droplet slips from his eye, out the driver’s side window and speeds towards the rear of the accelerating vehicle. The tear drop is propelled off the vehicle by the spoiler, gracefully careening through the air before splattering on a highway road sign, shifting back to the driver speeding on.
Credits
Client Audi of America Agency Venables Bell & Partners Paul Venables, chairman; Will McGinness, creative director; Matt Miller, Matt Keats, associate creative directors; Rich North, sr. art director; Ryan Hoercher, sr. copywriter Craig Allen, director of integrated production; Hannah Murray, executive producer. Production Park Pictures AG Rojas, director; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Anne Bobroff, head of production; Peter Vitale, producer; Andre Chemetoff, DP. Editorial Final Cut Jeff Buchanan, editor; Suzy Ramirez, exec producer. VFX The Mill James Allen, VFX/lead Flame artist; Ben Sposato, sr. VFX producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
