Featuring more than 20 Team Visa athletes from around the globe, including Missy Franklin (USA – Swimming), Ibtihaj Muhammed (USA – Fencing), Carli Lloyd (USA – Soccer) and Kerri Walsh Jennings (USA – Beach Volleyball), “Carpool,” is the two-minute centerpiece spot of Visa’s global Olympics campaign from BBDO New York.
A.G. Rojas directed the commercial–set to the music of Edwin Starr’s “25 Miles”–which shows Team Visa athletes “carpooling” their way to Rio while demonstrating the various ways in which the Visa card will be accepted at The Games.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Melinda Kanipe, Levi Slavin, creative directors; Mike Lomanto, art director; Fred Kovey, writer; Diane Hill, group executive producer; Sofia Doktori, sr. producer; Leelee Groome, post producer. Production Park Pictures A.G. Rojas, director; Dinah Rodrigues, exec producer; Greig Fraser, Tim Hudson, DPs. Editorial Mackcut Ian Mackenzie, Nick Divers, editors. Postproduction Method Studios Tom Poole, colorist; Heather Saunders, producer. Audio Post Heard City Evan Mangiamele, engineer. Music Edwin Starr: “25 Miles”; IMG, talent management.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
