Featuring more than 20 Team Visa athletes from around the globe, including Missy Franklin (USA – Swimming), Ibtihaj Muhammed (USA – Fencing), Carli Lloyd (USA – Soccer) and Kerri Walsh Jennings (USA – Beach Volleyball), “Carpool,” is the two-minute centerpiece spot of Visa’s global Olympics campaign from BBDO New York.
A.G. Rojas directed the commercial–set to the music of Edwin Starr’s “25 Miles”–which shows Team Visa athletes “carpooling” their way to Rio while demonstrating the various ways in which the Visa card will be accepted at The Games.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Melinda Kanipe, Levi Slavin, creative directors; Mike Lomanto, art director; Fred Kovey, writer; Diane Hill, group executive producer; Sofia Doktori, sr. producer; Leelee Groome, post producer. Production Park Pictures A.G. Rojas, director; Dinah Rodrigues, exec producer; Greig Fraser, Tim Hudson, DPs. Editorial Mackcut Ian Mackenzie, Nick Divers, editors. Postproduction Method Studios Tom Poole, colorist; Heather Saunders, producer. Audio Post Heard City Evan Mangiamele, engineer. Music Edwin Starr: “25 Miles”; IMG, talent management.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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