This 90-second commercial is a series of touching and humorous vignettes that show people coming together over a beer. We see a woman being included in a business meeting, her talent being sought out unexpectedly as she’s handed a bottle of beer as a welcome to join the decision-making process. A guy carrying out of the office his belongings stuffed in a box is cheered when a co-worker flags him down at the elevator to go grab a beer. A friend consoles another at a funeral with a nonverbal invite to have a beer. In addition to corporate employees, working professionals in a restaurant, musicians and varied others bond over a brew.
As the ad comes to a close, we’re reminded, “It’s never just about the beer. It’s about being together.” That’s a message that resonates arguably more than ever during a pandemic marked by lockdowns which have isolated so many of us. And to have that message reach and unite a vast audience on Super Bowl Sunday adds all the more to its relevance and bringing people together to share and enjoy
Adam Hashemi via production house RESET directed “Let’s Grab A Beer” for Wieden+Kennedy, Portland, Ore. David Fincher served as an EP for RESET on the job.
CreditsClient Anheuser-Busch InBev Agency Wieden+Kennedy, Portland, Ore. Production RESET Adam Hashemi, director; David Fincher, exec producer. Editorial Exile Kirk Baxter, editor. Music Barking Owl, West Los Angeles, Calif. Atticus Ross, composer; Kelly Bayett, creative director. Sound Design & Mix Ren Klyce, sound designer/mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More