Goodby Silverstein & Partners' first work for the NFL Network is this two-spot package promoting Thursday Night Football and directed by Aaron Stoller of Biscuit Filmworks.
“People are busy on Thursday nights,” said David Suarez, creative director, Goodby Silverstein & Partners. “So, we wanted to remind fans that nothing should get in the way of football.”
That’s certainly the case in “Miracle of Life” in which a pregnant woman in the throes of labor at a hospital suddenly diverts her attention from the pressing matter at hand. Getting up from her bed in the delivery room, she grabs a chair and then stands on it so she can reach the TV set. She flips on the NFL Network so she can watch Thursday Night Football.
Credits
Client NFL Network/Thursday Night Football Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Ryan McLaughlin, associate creative director; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Stephanie DeNatale, broadcast producer; Bonnie Wan, director of strategy; Evan Hunerberg, brand strategy director. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, head of production; Mala Vasan, producer; Tim Ives, DP; Jay Pooley, production designer. Editorial NO 6 LA Chan Hatcher, editor; Randy Baublis, assistant editor; Michelle Dorsch, producer; Carr Schilling, managing partner. Color Company 3 New York Tim Masick, colorist; Rochelle Brown, producer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Ben Tomastik, audio assistant; Kayla Phungglan, producer; Susie Boyajan, exec producer. VFX/Finishing The Mill Anastasia von Rahl, exec producer; Marcus Speaker, producer; Sardor Kaziyev, production coordinator; Phil Crowe, executive creative director/shoot supervisor; Bill Higgins, 2D lead artist; Alex Canlish, Steve Gibbons, Matt Dobrez, 2D artists. Graphics eLevel Motion Mike Landry, creative director; Isaac Park, Steph Sanchez, Chris Seneker, motion artists; Jennifer de Leon, post producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
