Aaron Stoller of Biscuit Filmworks directed this package of spots for Buffalo Wild Wings out of agency Figliulo & Partners, including this ScreenWork entry, “Office,” in which a man extricates himself from a boring business meeting by standing atop a conference table, climbing up through the ceiling and disappearing–only to reappear by falling through the ceiling of an adjoining office.
He thus makes his “Escape To Football,” taking off and winding up at Buffalo Wild Wings to eat, drink, cavort and watch NFL Football.
Credits
Client Buffalo Wild Wings Agency Figliulo & Partners Mark Figliulo, CEO/partner; Scott Vitrone, chief creative officer/partner; Robert Valdes, head of production/partner; Caroline Krediet, head of strategy/partner; Jeff Scardino, Masataka Kawano, creative directors; Jill Landaker Grunes, executive producer; Jessica Rosen, post producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Cindy Becker, producer. Mercedes Allen-Sarria, Rachel Glaub, heads of production; Sebastian Pfaffenbichler, DP; Tim Moen, production designer. Postproduction Exile Matt Murphy, editor; Mitch Goldberg, assistant editor; Evyn Bruce, offline producer; Sasha Hirschfeld, exec producer; Jenna DeAngelis, VFX/Flame; Gwynne Evans Reid, online producer. Color Company 3 Tim Masick, colorist. Music Walker Music Audio Heard City Phil Loeb, audio design/mixer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
