Aaron Stoller of Biscuit Filmworks directed this package of spots for Buffalo Wild Wings out of agency Figliulo & Partners, including this ScreenWork entry, “Office,” in which a man extricates himself from a boring business meeting by standing atop a conference table, climbing up through the ceiling and disappearing–only to reappear by falling through the ceiling of an adjoining office.
He thus makes his “Escape To Football,” taking off and winding up at Buffalo Wild Wings to eat, drink, cavort and watch NFL Football.
Credits
Client Buffalo Wild Wings Agency Figliulo & Partners Mark Figliulo, CEO/partner; Scott Vitrone, chief creative officer/partner; Robert Valdes, head of production/partner; Caroline Krediet, head of strategy/partner; Jeff Scardino, Masataka Kawano, creative directors; Jill Landaker Grunes, executive producer; Jessica Rosen, post producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Cindy Becker, producer. Mercedes Allen-Sarria, Rachel Glaub, heads of production; Sebastian Pfaffenbichler, DP; Tim Moen, production designer. Postproduction Exile Matt Murphy, editor; Mitch Goldberg, assistant editor; Evyn Bruce, offline producer; Sasha Hirschfeld, exec producer; Jenna DeAngelis, VFX/Flame; Gwynne Evans Reid, online producer. Color Company 3 Tim Masick, colorist. Music Walker Music Audio Heard City Phil Loeb, audio design/mixer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
