A family gets an elf-guided tour of Santa’s workshop in the North Pole. However when a youngster veers off into another room, we find Santa’s deep, dark delivery secret, FedEx Office.
Aaron Stoller of Biscuit Filmworks directed this comedy spot–in which Santa tries to cover his tracks but to no avail–for BBDO New York. A :30 of "North Pole" is running on broadcast and cable programming while a longer :43 version debuts online.
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Peter Kain, Gianfranco Arena, executive creative directors; Paul Alsante, creative director/copywriter; Matt Nall, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Mala Vasan, producer. Editorial NO6 Jason MacDonald, editor; Malia Rose, producer. Postproduction Company 3 Tim Masick, colorist. Audio Heard City Keith Reynaud, mixer/sound designer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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