A family gets an elf-guided tour of Santa’s workshop in the North Pole. However when a youngster veers off into another room, we find Santa’s deep, dark delivery secret, FedEx Office.
Aaron Stoller of Biscuit Filmworks directed this comedy spot–in which Santa tries to cover his tracks but to no avail–for BBDO New York. A :30 of "North Pole" is running on broadcast and cable programming while a longer :43 version debuts online.
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Peter Kain, Gianfranco Arena, executive creative directors; Paul Alsante, creative director/copywriter; Matt Nall, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Mala Vasan, producer. Editorial NO6 Jason MacDonald, editor; Malia Rose, producer. Postproduction Company 3 Tim Masick, colorist. Audio Heard City Keith Reynaud, mixer/sound designer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
