Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Client Nike Basketball Creative Nike Basketball Anthony Coleman, creative director; Keith Liban, art director; Eric Pagsanjan, designer; Megan Sedey, sr. creative producer; Afnan Altimimi, copywriter; Colton Bowshier, digital producer; Steven Thon, digital designer. Production Company SMUGGLER rubberband., director; Patrick Milling Smith, Brian Carmody, Jaclyn Larson, exec producers; Sue Yeon Ahn, managing director/exec producer; Andrew Colon, chief operating officer; Alex Hughes, head of production; Josh Sondock, producer; Brooke Eliot, production supervisor; Zaida Fakih, 1st assistant director; Pat Golan, DP; Sean Dommett, Technocrane lead technician; Mathias Peralta, chief lighting technician; Liam Moore, production design; Marisa Papavero, art coordinator; Simon White, SFX; Sarah Michelle Davis, makeup. Editorial Cabin Edit Amber Saunders, editor; Carr Schilling, managing partner; Adam Becht, managing director; Liz Lydecker, director of production; Britt Carson, exec producer; Esther Gonzalez, sr. producer; Sidney Williams, cutting assistant. Color The King of Birds Aubrey Woodiwiss, colorist; Chloe Richardson, color producer. VFX Cabin FX Audio No. 8 George Castle, James Benn, sound designers. Cast Sabrina Ionescu
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
