Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Client Nike Basketball Creative Nike Basketball Anthony Coleman, creative director; Keith Liban, art director; Eric Pagsanjan, designer; Megan Sedey, sr. creative producer; Afnan Altimimi, copywriter; Colton Bowshier, digital producer; Steven Thon, digital designer. Production Company SMUGGLER rubberband., director; Patrick Milling Smith, Brian Carmody, Jaclyn Larson, exec producers; Sue Yeon Ahn, managing director/exec producer; Andrew Colon, chief operating officer; Alex Hughes, head of production; Josh Sondock, producer; Brooke Eliot, production supervisor; Zaida Fakih, 1st assistant director; Pat Golan, DP; Sean Dommett, Technocrane lead technician; Mathias Peralta, chief lighting technician; Liam Moore, production design; Marisa Papavero, art coordinator; Simon White, SFX; Sarah Michelle Davis, makeup. Editorial Cabin Edit Amber Saunders, editor; Carr Schilling, managing partner; Adam Becht, managing director; Liz Lydecker, director of production; Britt Carson, exec producer; Esther Gonzalez, sr. producer; Sidney Williams, cutting assistant. Color The King of Birds Aubrey Woodiwiss, colorist; Chloe Richardson, color producer. VFX Cabin FX Audio No. 8 George Castle, James Benn, sound designers. Cast Sabrina Ionescu
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
