ITV’s streaming platform, ITVX, launches its new season of available comedies with an aptly timed series of advertisements starring actors from ITVX exclusive shows. Included in the mix of spots in the “Comedy is Back in the Building” campaign from agency ITV Creative–and directed by JILL, the team of Phil Morrison and Joe Ventura, via production house Epoch Film UK–is this piece titled “Stand Up Desk.”
JILL’s Ventura said, “Phil and I largely prefer the style of comedy where it takes place in an ordinary world where jokes happen to crop up organically. We wanted to avoid being hams when it came to this campaign in every sense–from casting to what lenses we used – in order to honor the unique rhythms in British humor. ITV has played such a vital role in the world of comedy in the U.K. and beyond, so we knew that we had to nail that element in particular.”
CreditsClient ITV, ITVX Agency ITV Creative Nike Garner, director of creative; Chris Vernon, executive creative director; Victoria Barnard, campaign management & strategic planning; Katie burrow, head of campaign production; Jonathan Truin, Matt Legg, Joaquin & Bailey, creatives; Mike Lomas, Ben Peers, sr. designers; Luke Fraser, sr. producer; James Hillhouse, lead strategist; Rosie Gilligan, campaign lead; Ella Clay, Mike Johnson, sr. campaign managers; Nana Hughes, head of scripted comedy; Jane Stiller, chief marketing officer; Paul Ridsdale, director of marketing; Ed Ross, sr. head of marketing; Simon Ricks, marketing lead; Hannah Costello, marketing manager. Production Company Epoch Films UK JILL (Phil Morrison, Joe Ventura), director; Jacki Calleiro, executive producer; Ewen Brown, producer; Sam Dawking, 1st AD; Mott Hupfel, DP; Olly Williams, production designer; Hannahy Edwards, wardrobe; Rachel Hearle, makeup artist. Editorial Work Editorial Mark Edinoff, editor; Lola Cookman, edit producer. Postproduction Coffe & TV Johnny Fairburn, post producer; Nick John, VFX supervisor; Davide Pascolo, Rory Whittle, VFX artists; Simona Cristea, colorist. Audio 750mph Miichalis Anthis, sound engineer; Aishah Amodu, sound producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More