Professional golfer Jordan Spieth, in his third commercial for AT&T, pairs with Saul Martinez for an inspirational round of golf. Martinez is a war veteran who lost both of his legs in combat. This :30 shows his commitment to rise up and take on new challenges; conversely AT&T and Spieth are committed to vets like Martinez.

Jonathan Dayton and Valerie Faris, a.k.a. Dayton/Faris, directed “Rise Up” for BBDO New York. The spot is one of five from AT&T’s “The Power of &” campaign–all of which debuted during this past week’s broadcast of the 2017 Masters tournament.

Credits

Client AT&T Corporate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY: Matt MacDonald, executive creative director;  Simon Foster, John Lamacchia, sr. creative directors; Julie Collins, group executive producer; Helene Balzarini, executive producer; Melissa Chester, executive music producer; Dawn McCormick, integrated talent supervisor. Production BOB Industries Jonathan Dayton, Valerie Faris, directors; Corey Water, DP; TK Knowles, exec producer; Bart Lipton, line producer. Editorial WAX Editorial Stephen Jess, editor; Joe Dillingham, covering editor; Annabelle Cuthbert, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX Framestore Murray Butler, executive creative director; Dez Macleod-Veilleux, VFX supervisor; Greg Gaskins, VFX artist; Sue McNamara, producer. Audio Post Heard City Corey Melious, mixer; Sasha Awn, producer.

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