Professional golfer Jordan Spieth, in his third commercial for AT&T, pairs with Saul Martinez for an inspirational round of golf. Martinez is a war veteran who lost both of his legs in combat. This :30 shows his commitment to rise up and take on new challenges; conversely AT&T and Spieth are committed to vets like Martinez.
Jonathan Dayton and Valerie Faris, a.k.a. Dayton/Faris, directed “Rise Up” for BBDO New York. The spot is one of five from AT&T’s “The Power of &” campaign–all of which debuted during this past week’s broadcast of the 2017 Masters tournament.
Credits
Client AT&T Corporate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY: Matt MacDonald, executive creative director; Simon Foster, John Lamacchia, sr. creative directors; Julie Collins, group executive producer; Helene Balzarini, executive producer; Melissa Chester, executive music producer; Dawn McCormick, integrated talent supervisor. Production BOB Industries Jonathan Dayton, Valerie Faris, directors; Corey Water, DP; TK Knowles, exec producer; Bart Lipton, line producer. Editorial WAX Editorial Stephen Jess, editor; Joe Dillingham, covering editor; Annabelle Cuthbert, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX Framestore Murray Butler, executive creative director; Dez Macleod-Veilleux, VFX supervisor; Greg Gaskins, VFX artist; Sue McNamara, producer. Audio Post Heard City Corey Melious, mixer; Sasha Awn, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
