Partnership to End Addiction has launched a campaign emphasizing the importance of personal connection in addressing our nation’s drug and alcohol addiction crisis. The “Start with Connection” campaign from agency DiMassimo Goldstein features a 3D-animated series of ads, including this piece in which parents are urged to reduce the emotional distance between them and their kids as a means to help combat substance abuse. The public service work is driven in part by the song “Salt and the Sea” by twice Grammy-nominated band The Lumineers.
“The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, chief marketing officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.”
Bonfire served as the VFX and animation studio.
CreditsClient Partnership to End Addiction Agency DiMassimo Goldstein Mark DiMassimo, creative chief; Paul Fix, executive creative director; Chris Martin, creative director; Claudia Mark, head of design/creative director; Katheryn Renfroe, associate creative director/art director; Trevor Hickey, associate creative director/writer; Ernest Chan, jr. art director; Matt Peters, associate design director; Karen Tomlin, director of integrated production; Quentin Webb, studio director. VFX Bonfire, New York Aron Baxter, creative director; Brendan O’Neill, co-creative director; Jason Mayo, managing director; Tierney Farrell, sr. producer. CG Partner (Juice) Hanna Czyzewski, art director; Jakub Wrzalik, supervisor; Olga Rabiecka, producer. (Toolbox: Unreal, Quixel, Megascans, Maya, Flame, After Effects, Premier Pro, Photoshop, Illustrator) Music Supervision & Sound Design JSM Music Joel Simon, chief creative officer/CEO; Jeff Fiorello, VP/exec producer; Nathan Kil, sound design. Music “Salt and the Sea” by The Lumineers
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More