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    DigitasLBi, The Ebeling Group Hit “Playback” for Sony Mobile

    By SHOOTUpdated:No Comments1012 Views

    Creative think tank The Ebeling Group has produced three new films for Sony, unveiling the real-life stories of individuals who use the Sony Xperia Z3 smartphone to achieve incredible things. Created with agency DigitasLBi, the “Demand Great” campaign serves to spotlight the phone’s features, while showing viewers the greater impact that its cutting-edge technology can have on the world.

    The short titled Playback shares the touching story of a passionate audio archivist, Matt Sohn, who discovered a tape among his father’s belongings. Sohn digitizes the music in amazing Hi-Res Audio, and reunites it with its creator Grover Pruitt, 47 years after the original recording.

    David Usui and Ben Wu (Lost and Found) directed via The Ebeling Group.

    Credits

    Client Sony Mobile Agency DigitasLBi Simon Gill, creative director; Richard Morgan, art director; Christopher McKee, copywriter; Mike Clear, head of production; Tobias Moellenbach, Filip Johansson, producers; Aran Gray, project manager; Ed Beard, Bernard Valentine, planners. Production The Ebeling Group David Usui, Ben Wu (Lost and Found), directors; Mick Ebeling, exec producer; Ritu Paramesh, producer. Editorial Drew Blatman, editor. Post Knock Knock, London Lajos Pataki, colorist. Audio Pure Sound, Soho, London.

    ScreenWork Categories:Commercial
    Video Tags:DigitasLBiThe Ebeling Group



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you canโ€™t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical โ€œClubโ€ that people would love to join while showcasing Dollar Shave Clubโ€™s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโ€™s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this โ€œWelcome to the Clubโ€ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    โ€œThe Clubโ€ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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