Creative think tank The Ebeling Group has produced three new films for Sony, unveiling the real-life stories of individuals who use the Sony Xperia Z3 smartphone to achieve incredible things. Created with agency DigitasLBi, the “Demand Great” campaign serves to spotlight the phone’s features, while showing viewers the greater impact that its cutting-edge technology can have on the world.
The short titled Playback shares the touching story of a passionate audio archivist, Matt Sohn, who discovered a tape among his father’s belongings. Sohn digitizes the music in amazing Hi-Res Audio, and reunites it with its creator Grover Pruitt, 47 years after the original recording.
David Usui and Ben Wu (Lost and Found) directed via The Ebeling Group.
CreditsClient Sony Mobile Agency DigitasLBi Simon Gill, creative director; Richard Morgan, art director; Christopher McKee, copywriter; Mike Clear, head of production; Tobias Moellenbach, Filip Johansson, producers; Aran Gray, project manager; Ed Beard, Bernard Valentine, planners. Production The Ebeling Group David Usui, Ben Wu (Lost and Found), directors; Mick Ebeling, exec producer; Ritu Paramesh, producer. Editorial Drew Blatman, editor. Post Knock Knock, London Lajos Pataki, colorist. Audio Pure Sound, Soho, London.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Read More