Creative think tank The Ebeling Group has produced three new films for Sony, unveiling the real-life stories of individuals who use the Sony Xperia Z3 smartphone to achieve incredible things. Created with agency DigitasLBi, the “Demand Great” campaign serves to spotlight the phone’s features, while showing viewers the greater impact that its cutting-edge technology can have on the world.
The short titled Playback shares the touching story of a passionate audio archivist, Matt Sohn, who discovered a tape among his father’s belongings. Sohn digitizes the music in amazing Hi-Res Audio, and reunites it with its creator Grover Pruitt, 47 years after the original recording.
David Usui and Ben Wu (Lost and Found) directed via The Ebeling Group.
Credits
Client Sony Mobile Agency DigitasLBi Simon Gill, creative director; Richard Morgan, art director; Christopher McKee, copywriter; Mike Clear, head of production; Tobias Moellenbach, Filip Johansson, producers; Aran Gray, project manager; Ed Beard, Bernard Valentine, planners. Production The Ebeling Group David Usui, Ben Wu (Lost and Found), directors; Mick Ebeling, exec producer; Ritu Paramesh, producer. Editorial Drew Blatman, editor. Post Knock Knock, London Lajos Pataki, colorist. Audio Pure Sound, Soho, London.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
