Ntropic served as VFX/animation house on this deftly produced and conceived Diet Coke spot directed by Daniel Askill of @radical.media for CAA Marketing. The piece shows a woman's quest and extended reach for Diet Coke, a refreshing libation now housed in assorted differently designed bottles.
Credits
Visual Effects/Animation: Ntropic LA Nathan Robinson, executive creative director; Michelle Hammond, exec producer; Ron Moon, head of production; Simon Mowbray, creative director/Flame; James McCarthy, art direction/CG; Kirsten Collabolletta, producer; Patrick Vidal, Kevin Ta, compositors; Eugene Goryachev, pre-vis; Jerome Knight, Flame assist; Michael Bennett, EP/dir of business development; Marshall Plante, colorist; Kristy Navarro, color assist (Toolbox: Cinema 4D, Maya, Vray, Flame, After Effects, Nuke) Agency: CAA Marketing, Los Angeles; Production: @radical.media, bicoastal Daniel Askill, director
Screenwork Type:Top Ten Chart
Video Tags:Top Ten VFX Chart
Top Spot of the Week: Smith & Foulkes Direct A Breakthrough For Circuit Breakers In Schneider Electrics’ “100 Years”
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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