Diageo is promoting its new Green Tea beverage with “Green Tea Partay,” a video that extends the campaign that began with last year’s Tea Partay video that has been viewed almost four million times on YouTube. The new video, a West coast version of the first rap video with a New England theme, creates a coast to coast rivalry that is generated by this video, which also parodies traditional rap videos.
Credits
Agency: JWT Ty Montague, Chief Creative Officer; Andrew Clarke, Executive Creative Director; Jeremy Postaer, Creative Director; Chris Maiorini, Creative Director, Copywriter; Scott Bell, Copywriter; Jill Rothman, Director of Production; Joel Jeffords, Producer; Debbie Gleason, Production Manager Production Company: Rockhard Films Marc Klasfeld, Director; Barry Norwood, DP; Lorraine Klaus, Executive Producer; Amanda Fox, Head of Production Postproduction: Company 3 Dave Hussey, Telecine Visual Effects: Skully FX Music: Cashmere Agency Ted Chung, Producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment