Dhélet VMLY&R in Argentina released this spot titled “Hugs” for client Movistar, highlighting notable scenes of embrace from varied American classic films
As a lot of people can´t be with their loved ones right now, Movistar decided to maintain an optimistic spirit with a message of hope. Movistar Play is the platform for movies, series and online content from Movistar, the largest mobile company in Latin America and Spain. They are part of the Telefónica group (which includes Vivo and o2).
This promo film shows scenes of memorable hugs from series and movies of all times inviting people to imagine what the reunion with others will be like once the social isolation is over, hoping it will be like in the movies. All scenes were extracted from the content offered by Movistar Play in its platform.
The music was produced both in its melody and in the lyrics by Papamusic together with the agency. The spot will run both on TV and social networks. Along with the full spot, shorter formats were also designed to be posted according to specific interests segmented by film genres.
