Bristol, U.K.-based Aardman Animations turned out this stop motion spot in which a cat goes on an adventure on a blustery day, getting a glimpse of the goings-on at various homes as people try to get "cozy" in inclement weather. From one dwelling to the next, we see folks getting cozy and comfy on their DFS sofas–and ultimately the cat does too when he returns home.
Visual Effects/Animation: Aardman Animations, Bristol, U.K. Magda Osinska, director; Steve Harding-Hill, creative director; Helen Javes, art director; Kristyna Litten, character design; James Grant, set design; Matthew Walker, storyboard artist; Amy Davies, production assistant; Chris Entwistle, head of modelmaking; Nancy Stott, George Watson, Bronwen Salter, modelmakers; Roxannah Linklater, rigger; Claire Baker, Rachel Bennett, set dressers; Sammy Pickthall, carpenter; Scary Cat, sofa builds; Nick Miller, producer; Simon Jacobs, DP; Inez Woldman, Adam Watts, Andy Spilsted, animators; Mindell Bowen, production mgr; Erica Pownall, camera assistant; Craig Gambell, Damien Gray, electricians; Jon Biggins, compositor/colorist; Fernando Lechuga, Jeffery Dillon, compositors; James Grant, matte painter; Dan Wiliamson, Dan Pask, editors; One Stich, embroidered mouth sets. (Toolbox: Dragon, Nuke, Resolve, Premiere) Agency: krow communications, London Production: Aardman Animations, Bristol, U.K. Magda Osinska, director
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
