Bristol, U.K.-based Aardman Animations turned out this stop motion spot in which a cat goes on an adventure on a blustery day, getting a glimpse of the goings-on at various homes as people try to get "cozy" in inclement weather. From one dwelling to the next, we see folks getting cozy and comfy on their DFS sofas–and ultimately the cat does too when he returns home.
Visual Effects/Animation: Aardman Animations, Bristol, U.K. Magda Osinska, director; Steve Harding-Hill, creative director; Helen Javes, art director; Kristyna Litten, character design; James Grant, set design; Matthew Walker, storyboard artist; Amy Davies, production assistant; Chris Entwistle, head of modelmaking; Nancy Stott, George Watson, Bronwen Salter, modelmakers; Roxannah Linklater, rigger; Claire Baker, Rachel Bennett, set dressers; Sammy Pickthall, carpenter; Scary Cat, sofa builds; Nick Miller, producer; Simon Jacobs, DP; Inez Woldman, Adam Watts, Andy Spilsted, animators; Mindell Bowen, production mgr; Erica Pownall, camera assistant; Craig Gambell, Damien Gray, electricians; Jon Biggins, compositor/colorist; Fernando Lechuga, Jeffery Dillon, compositors; James Grant, matte painter; Dan Wiliamson, Dan Pask, editors; One Stich, embroidered mouth sets. (Toolbox: Dragon, Nuke, Resolve, Premiere) Agency: krow communications, London Production: Aardman Animations, Bristol, U.K. Magda Osinska, director
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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