For its new winter sale campaign, U.K. furniture retailer DFS has partnered with The LEGO Movie 2.
This TV and online ad shows the characters of the Warner Bros. blockbuster animation feature embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts.”
Created by London agency krow, the spot opens with key characters from the movie–LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet–piling on to a small uncomfortable sofa. Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.
Doug Nicholas and Todd Hansen of Warner Animation Group directed the DFS spot.
Credits
Client DFS Agency krow, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Warner Animation Group Doug Nicholas, Todd Hansen, directors; Farnaz Fahid, producer; Anton Capaldo-Smith, editor; Kristin Holloway, script supervisor. Music David Corwin, composer/mixer. Animation ATK PLN Samantha Daniel, sr. producer; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Tony Fan, technical director; Lyn Caudle, Shannon Thomas, Jeff Masters, lighting artists; Daniel Ries, surfacing; John Bearden, Bailey Bearden, modeling; Steven Sorenson, layout; Chad Moseley, motion design; Jason Taylor, animation director; George Schermer, animation supervisor; John Turello, Andrzej Ellert, Manu Menendez, animators; Mike Roy, VFX/online.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
