For its new winter sale campaign, U.K. furniture retailer DFS has partnered with The LEGO Movie 2.
This TV and online ad shows the characters of the Warner Bros. blockbuster animation feature embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts.”
Created by London agency krow, the spot opens with key characters from the movie–LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet–piling on to a small uncomfortable sofa. Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.
Doug Nicholas and Todd Hansen of Warner Animation Group directed the DFS spot.
Credits
Client DFS Agency krow, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Warner Animation Group Doug Nicholas, Todd Hansen, directors; Farnaz Fahid, producer; Anton Capaldo-Smith, editor; Kristin Holloway, script supervisor. Music David Corwin, composer/mixer. Animation ATK PLN Samantha Daniel, sr. producer; Patton Tunstall, CG supervisor; Jon Speer, technical supervisor; Tony Fan, technical director; Lyn Caudle, Shannon Thomas, Jeff Masters, lighting artists; Daniel Ries, surfacing; John Bearden, Bailey Bearden, modeling; Steven Sorenson, layout; Chad Moseley, motion design; Jason Taylor, animation director; George Schermer, animation supervisor; John Turello, Andrzej Ellert, Manu Menendez, animators; Mike Roy, VFX/online.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
