Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier. Dubbed “Spyvertising” by Deutsch, the spots feature the stars of the show, Scott Foley and Lauren Cohan.
Included in the mix is this promo, “Getaway,” depicting a couple’s seemingly perfect international romantic vacation that takes an unexpected twist.
“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”
Credits
Client ABC, Whiskey Cavalier; ABC, Jill Gershman , SVP Creative; Valerie McMichael, VP Creative; Charles Bowyer. ECD; Andrew Munsey, creative director; Blayne Vixie, writer/producer. Agency Deutsch Pete Favat, chief creative officer, North America; Calleen Colburn, executive producer; Trevor Alexander, producer; Lesley Coleman, Julie Liu, creative directors; Cat Ogeltree, David Mugford, sr. art directors; Rachel Ma, sr. copywriter. Production Steelhead Johan Palm, DP; Ted Markovic, managing director; Christoph Kauffman, exec producer; Tony McGarry, line producer; Steelhead crew, director. Editorial Steelhead Ian Paxton, editor; Adam Becht, exec producer; Lauren Roth, sr. producer; Ryan Khoury, assistant editor. Visual Effects Steelhead, Los Angeles Austin Meyers, associate director of postproduction; Blake Loyd, comp supervisor; Mike Reigle, Mani Trump, Justin Pascal, Nuke artists; Patton Tunstall, CG supervisor; Kennon Fleisher, director of motion graphics; Luis de Leon, lead After Effects artist: Jonathan Minaya, assistant After Effects artist. (Toolbox: Nuke, Houdini, Blender, Color Resolve, Edit Premier, After Effects) Telecine Company 3 Sean Coleman, colorist; Ashley McKim, EP; Matt Moran, producer. Mix Eleven Sound Jeff Payne, mixer; Melissa Elston, EP; Imani Franklin, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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