Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier. Dubbed “Spyvertising” by Deutsch, the spots feature the stars of the show, Scott Foley and Lauren Cohan.
Included in the mix is this promo, “Getaway,” depicting a couple’s seemingly perfect international romantic vacation that takes an unexpected twist.
“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”
Credits
Client ABC, Whiskey Cavalier; ABC, Jill Gershman , SVP Creative; Valerie McMichael, VP Creative; Charles Bowyer. ECD; Andrew Munsey, creative director; Blayne Vixie, writer/producer. Agency Deutsch Pete Favat, chief creative officer, North America; Calleen Colburn, executive producer; Trevor Alexander, producer; Lesley Coleman, Julie Liu, creative directors; Cat Ogeltree, David Mugford, sr. art directors; Rachel Ma, sr. copywriter. Production Steelhead Johan Palm, DP; Ted Markovic, managing director; Christoph Kauffman, exec producer; Tony McGarry, line producer; Steelhead crew, director. Editorial Steelhead Ian Paxton, editor; Adam Becht, exec producer; Lauren Roth, sr. producer; Ryan Khoury, assistant editor. Visual Effects Steelhead, Los Angeles Austin Meyers, associate director of postproduction; Blake Loyd, comp supervisor; Mike Reigle, Mani Trump, Justin Pascal, Nuke artists; Patton Tunstall, CG supervisor; Kennon Fleisher, director of motion graphics; Luis de Leon, lead After Effects artist: Jonathan Minaya, assistant After Effects artist. (Toolbox: Nuke, Houdini, Blender, Color Resolve, Edit Premier, After Effects) Telecine Company 3 Sean Coleman, colorist; Ashley McKim, EP; Matt Moran, producer. Mix Eleven Sound Jeff Payne, mixer; Melissa Elston, EP; Imani Franklin, producer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
