Deutsch New York created a “New Way to Well” campaign for VillageMD, a national provider of value-based primary care services, which included this spot titled “Factory” in which a doctor is literally whisked away in the midst of treating a patient, The commercial depicts a broken healthcare system–taking the form of a complex automated assembly line where patients don’t get the time and attention they deserve. VillageMD is then positioned as driving much needed change which keeps doctor and patient together, communicating and building a relationship.
Patrick Daughters of Anonymous Content directed the VillageMD package of spots, including “Factory," with Artjail serving as VFX house.
Credits
Client VillageMD Agency Deutsch New York Samira Ansari, chief creative officer; Jeff Kopay, Craig Feigen, Adam Glickman, Matt Vescovo, Scott Kaplan, creative directors; Liz Gumbinner, EVP, executive creative director; Melatan Riden, EVP, head of art & design; Alexandre Correa, design director; Joyce Shi, Limber Zhang, designers; Miriam Franklin, EVP, head of integrated production; Gillian Burkley, sr. producer; Matt Onorato, digital producer. Production Anonymous Content Patrick Daughters, director; SueEllen Claire, exec producer; James Waters, line producer. Production Services Division Films Viktor Mara, line producer. Editorial Final Cut JD Smyth, editor; Maria Cunningham, assistant editor; Laura Mirabell, exec producer; Sarah Roebuck, managing director. Telecine Trafik Mark Gethin, colorist. VFX ArtJail John Skeffington, managing director/exec producer/partner; Elizabeth Thuvanuti Keating, head of production, NY & L.A.; Adriana Wong, sr. producer; Andreina Villabon, production assistant; Steve Mottershead, founder/executive creative director/shoot supervisor; JD Yepes, head of 2D, partner/VFX lead/shoot supervisor; Jackie Liao, head of 3D; Dayung Jo, Wes Cronk, 2D artists; Todd herman, Mark Ingle, Cody Chen, Emily Irish, 3D artists; Darren Chang, previz; James Healey, concept design; DJ Miranda, U.S. sr. data tech, NY & L.A.; Stephen Ramnarine, data tech. (Toolbox: Nuke, Maya, Houdini, Flame) Music JSM Joel Simon, CEO/CCO/co-composer; Nathan Kil, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer. Audio Post Heard City Phil Loeb, partner, sound designer & mixer; Gloria Pitagorsky, partner/managing director; Liana Rosenberg, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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