Deutsch LA teamed with director Eric Kaufman of Steelhead on this video that shines a light on single mothers who play the role of both parents. We see people share their real, personal, heartfelt stories about being raised by a single mom, ultimately tying in with the Angel Soft brand’s new narrative and tagline, “Be Soft, Be Strong.”
The video is aptly titled, Happy Father’s Day, Mom.
Viewers are also encouraged to share their personal story about mom on Father’s Day, using the hashtag #HappyFathersDayMom.
Credits
Client Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jorge Ortega, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Win Bates, integrated producer; Justin Polk, associate integrated producer; Dave Rocco, music director; Janet Shih, digital strategist. Production Steelhead, Los Angeles Eric Kaufman, director; Ted Markovic, exec producer; Matt Johnson, producer; Melissa Verdugo, line producer. Editorial Steelhead Morgan Griswold, editor; Ted Markovic, exec producer; Simone Gurren, producer. Post Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer. Post/VFX Steelhead Jason Porter, broadcast motion design director; Ted Markovic, exec producer. Music Elias Arts Track: “Father’s Day” Vincenzo LoRusso, executive creative director; Michael Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
