This is one in a new series of online videos with “old wives” debunking the seven myths of diesel. In this installment, the myth that a diesel has to be loud is proven to be unfounded as the VW Diesel Passat is so quiet that one of the “golden girls” insists that the engine must be off–when it’s actually on.
Eric Schotz of LMNO Productions directed for Deutsch LA.
Client Volkswagen TDI Clean Diesel Agency Deutsch LA Pete Favat, chief creative officer; Todd Riddle, executive creative director; Jerome Austria, digital executive creative director; Heath Pochucha, Tom Pettus, group creative directors; Alice Blastorah, art director; Shiran Teitelbaum, William Sawyer, copywriters; Vic Palumbo, director of integrated production; Erik Press, executive integrated producer; Win Bates, integrated producer; Colin Drummond, chief strategy officer; Brendon Volpe, sr. digital strategist. Production LMNO Productions Eric Schotz, director; Ed Horwitz, exec producer. Editorial Union Editorial Paul Plew, editor; Otto Mertins, assistant editor; Michael Raimondi, president. Post Resolution Audio/sound studio Resolution Logan Aires, producer; Milos Zivkovic, mixer
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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