This is one in a new series of online videos with “old wives” debunking the seven myths of diesel. In this installment, the myth that a diesel has to be loud is proven to be unfounded as the VW Diesel Passat is so quiet that one of the “golden girls” insists that the engine must be off–when it’s actually on.
Eric Schotz of LMNO Productions directed for Deutsch LA.
Client Volkswagen TDI Clean Diesel Agency Deutsch LA Pete Favat, chief creative officer; Todd Riddle, executive creative director; Jerome Austria, digital executive creative director; Heath Pochucha, Tom Pettus, group creative directors; Alice Blastorah, art director; Shiran Teitelbaum, William Sawyer, copywriters; Vic Palumbo, director of integrated production; Erik Press, executive integrated producer; Win Bates, integrated producer; Colin Drummond, chief strategy officer; Brendon Volpe, sr. digital strategist. Production LMNO Productions Eric Schotz, director; Ed Horwitz, exec producer. Editorial Union Editorial Paul Plew, editor; Otto Mertins, assistant editor; Michael Raimondi, president. Post Resolution Audio/sound studio Resolution Logan Aires, producer; Milos Zivkovic, mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
