This is one in a new series of online videos with “old wives” debunking the seven myths of diesel. In this installment, the myth that a diesel has to be loud is proven to be unfounded as the VW Diesel Passat is so quiet that one of the “golden girls” insists that the engine must be off–when it’s actually on.
Eric Schotz of LMNO Productions directed for Deutsch LA.
Client Volkswagen TDI Clean Diesel Agency Deutsch LA Pete Favat, chief creative officer; Todd Riddle, executive creative director; Jerome Austria, digital executive creative director; Heath Pochucha, Tom Pettus, group creative directors; Alice Blastorah, art director; Shiran Teitelbaum, William Sawyer, copywriters; Vic Palumbo, director of integrated production; Erik Press, executive integrated producer; Win Bates, integrated producer; Colin Drummond, chief strategy officer; Brendon Volpe, sr. digital strategist. Production LMNO Productions Eric Schotz, director; Ed Horwitz, exec producer. Editorial Union Editorial Paul Plew, editor; Otto Mertins, assistant editor; Michael Raimondi, president. Post Resolution Audio/sound studio Resolution Logan Aires, producer; Milos Zivkovic, mixer
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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