A weathered deck calls out for help in this Behr stain spot–which offers the protection that beaten and battered wood sorely needs.
Benji Weinstein of SMUGGLER directed “Deck” for Deutsch LA, with original music by SOUTH Music and Sound, and end tag music from Human. Audio post was done by Deutsch’s Steelhead.
Client Behr Agency Deutsch LA Pete Favat, chief creative officer; Ryan Lehr, executive creative director; Curtis Petraglia, Andrew Kong, executive creative directors; Diego de la Maza, head of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, sr. integrated producer; Chase Butters, associate music director; Dez Davis, music supervisor. Production SMUGGLER Benji Weinstein, director. Music SOUTH Music and Sound Morgan Whirledge, Jon Darling, composers; Ann Haugen, exec producer; Matt Drenik, creative director. End Tag Music Human Carol Dunn, exec producer; Craig Deleon, Seth Fruiterman, composers. Editorial Steelhead Paul Plew, editor; Fernanda Toledo, assistant editor; Jennifer Mersis, exec producer; Dominick Guglielmo, producer. Audio Post Steelhead Cayce Sylvester, mixer; Jennifer Mersis, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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