A weathered deck calls out for help in this Behr stain spot–which offers the protection that beaten and battered wood sorely needs.
Benji Weinstein of SMUGGLER directed “Deck” for Deutsch LA, with original music by SOUTH Music and Sound, and end tag music from Human. Audio post was done by Deutsch’s Steelhead.
Client Behr Agency Deutsch LA Pete Favat, chief creative officer; Ryan Lehr, executive creative director; Curtis Petraglia, Andrew Kong, executive creative directors; Diego de la Maza, head of integrated production; Dan Kaplan, executive integrated producer; Ali Issari, sr. integrated producer; Chase Butters, associate music director; Dez Davis, music supervisor. Production SMUGGLER Benji Weinstein, director. Music SOUTH Music and Sound Morgan Whirledge, Jon Darling, composers; Ann Haugen, exec producer; Matt Drenik, creative director. End Tag Music Human Carol Dunn, exec producer; Craig Deleon, Seth Fruiterman, composers. Editorial Steelhead Paul Plew, editor; Fernanda Toledo, assistant editor; Jennifer Mersis, exec producer; Dominick Guglielmo, producer. Audio Post Steelhead Cayce Sylvester, mixer; Jennifer Mersis, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
