As part of celebrating stories of softness and strength, the maker of Angel Soft is continuing to celebrate the untold stories of all kinds of families. This time the campaign out of Deutsch LA introduces us to a pair of grandparents who share their real story about taking responsibility to raise their grandchild. Just in time for Thanksgiving, the video also encourage people to thank those who have impacted their lives in a “grand way” by using the hashtag #GranderThanks.
Eric Kaufman of Steelhead directed the video which is titled “Grander Parents.”
Credits
Client Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jamie Levey, David Castellanos, Mariela Rueda, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Tom Meloth, integrated producer; Dave Rocco, music director; Eryk Rich, music supervisor. Production Company Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Sean Cooley, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Ashley McKim, exec producer. VFX Steelhead Austin Meyers, director of visual effects; Ted Markovic, exec producer; Dennis Kang, broadcast motion design director. Music Score A Score Track Title “A Peace We Found” Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
