As part of celebrating stories of softness and strength, the maker of Angel Soft is continuing to celebrate the untold stories of all kinds of families. This time the campaign out of Deutsch LA introduces us to a pair of grandparents who share their real story about taking responsibility to raise their grandchild. Just in time for Thanksgiving, the video also encourage people to thank those who have impacted their lives in a “grand way” by using the hashtag #GranderThanks.

Eric Kaufman of Steelhead directed the video which is titled “Grander Parents.”

Credits

Client Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jamie Levey, David Castellanos, Mariela Rueda, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Tom Meloth, integrated producer; Dave Rocco, music director; Eryk Rich, music supervisor. Production Company Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Sean Cooley, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Ashley McKim, exec producer. VFX Steelhead Austin Meyers, director of visual effects; Ted Markovic, exec producer; Dennis Kang, broadcast motion design director. Music Score A Score  Track Title “A Peace We Found” Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.

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