As part of celebrating stories of softness and strength, the maker of Angel Soft is continuing to celebrate the untold stories of all kinds of families. This time the campaign out of Deutsch LA introduces us to a pair of grandparents who share their real story about taking responsibility to raise their grandchild. Just in time for Thanksgiving, the video also encourage people to thank those who have impacted their lives in a “grand way” by using the hashtag #GranderThanks.
Eric Kaufman of Steelhead directed the video which is titled “Grander Parents.”
CreditsClient Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jamie Levey, David Castellanos, Mariela Rueda, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Tom Meloth, integrated producer; Dave Rocco, music director; Eryk Rich, music supervisor. Production Company Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Sean Cooley, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Ashley McKim, exec producer. VFX Steelhead Austin Meyers, director of visual effects; Ted Markovic, exec producer; Dennis Kang, broadcast motion design director. Music Score A Score Track Title “A Peace We Found” Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More