Taco Bell is bringing back its Naked Chicken Chalupa in this 18th century-style spot titled “Chicken Philosophers.”
Directed by Dave Laden of Hungry Man for Deutsch LA, the ad is a take on the modern “Chicken Wars,” and introduces the Naked Chicken Chalupa to the debate.
CreditsClient Taco Bell Agency Deutsch LA Jeremiah Wassom, Armando Samuels, creative directors; Kevin Descardes, sr. art director; Matt Garcia, sr. copywriter; Paul Roy, executive producer; Chris Schaldenbrand, sr. producer; Chip Herter, music director; Will Eichler, music coordinator. Production Hungry Man Dave Laden, director; Mino Jarjoura, Dan Duffy, exec producers/managing partners; Caleb Dewart, exec producer; Marian Harkness, head of production; Omar Bustos, producer; Christopher Hoggard, production supervisor. Editorial Nomad Jai Shukla, editor; Henry Carroll, assistant editor; Justin Ladd, post producer; Brian Robinson, Flame artist. Color Apache Arianna Shining Star, colorist; Chris Lam, color assistant; Stefanie Shaldenbrand, head of production; LaRue Anderson, exec producer. Music Caya Kiki Einziger, exec producer; Ben Einziger, executive creative director. Audio Formosa Group John Bolen, mixer/sound designer; Brendan Gates, audio assistant; Lauren Cascio, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More