Taco Bell is bringing back its Naked Chicken Chalupa in this 18th century-style spot titled “Chicken Philosophers.”
Directed by Dave Laden of Hungry Man for Deutsch LA, the ad is a take on the modern “Chicken Wars,” and introduces the Naked Chicken Chalupa to the debate.
Client Taco Bell Agency Deutsch LA Jeremiah Wassom, Armando Samuels, creative directors; Kevin Descardes, sr. art director; Matt Garcia, sr. copywriter; Paul Roy, executive producer; Chris Schaldenbrand, sr. producer; Chip Herter, music director; Will Eichler, music coordinator. Production Hungry Man Dave Laden, director; Mino Jarjoura, Dan Duffy, exec producers/managing partners; Caleb Dewart, exec producer; Marian Harkness, head of production; Omar Bustos, producer; Christopher Hoggard, production supervisor. Editorial Nomad Jai Shukla, editor; Henry Carroll, assistant editor; Justin Ladd, post producer; Brian Robinson, Flame artist. Color Apache Arianna Shining Star, colorist; Chris Lam, color assistant; Stefanie Shaldenbrand, head of production; LaRue Anderson, exec producer. Music Caya Kiki Einziger, exec producer; Ben Einziger, executive creative director. Audio Formosa Group John Bolen, mixer/sound designer; Brendan Gates, audio assistant; Lauren Cascio, exec producer.
White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.
“It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”
Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.
White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.
The PSA was directed by Angie Bird via Toronto-based Westside Studio.
Now in its 34th year, White Ribbon... Read More
