To herald the return of Taco Bell’s Nacho Fries, Deutsch LA rolls out this cinematic-style spot, “The Craving,” starring Sarah Hyland (Modern Family) and Joe Keery (Stranger Things). The plotline follows a guy who’s consumed by his desire for Nacho Fries, leading him on a wild ride.
This is the sixth faux movie trailer-style campaign for Nacho Fries, an ongoing saga with the thrills heightened this time around by an original song from Michael Abels, the composer for such hair-raising films as Get Out and Us.
Jeremy Saulnier directed the spot which was cut by Jim Haygood of Union Editorial.
Credits
Client Taco Bell Agency Deutsch LA Jeremiah Wasson, Armando Samuels, creative directors; Micah Wilkes, art director; Ryan Schade, copywriter; Paul Roy, executive integrated producer; Chris Schaldenbrand, sr. producer; Daniel Stenzel, producer; Lexie Curatolo, associate producer; Chip Herter, music supervisor; Kelsey Karson, group strategy director; Iyana Sarrafieh, strategy director; Sara Singh, strategist. Production Neighborhood Watch/Bucket Films Jeremy Saulnier, director; Traci Carlson, Rich Peete, exec producers; Mary Church, producer. Editorial Union Editorial Jim Haygood, editor; Joe Hughes, assistant editor; Joe Ross, exec producer; Michael Raimondi, managing partner. Postproduction Hunter Seth Silberfein, lead Flame artist; Milos Zivkovic, mixer; Logan Aries, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Music Original composition by Michael Abels
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
