The Me Too Movement and Girls for Gender Equity teamed with Deutsch Los Angeles on a campaign of public service shorts which featured testimonies from survivors of sexual abuse. One of the PSAs centers on Daniela Contreras who shares her story which is brought to life through animation that illustrates the emotional journey form pain to healing to ultimately finding a purpose.
Hornet served as animation studio on “Daniela,” with Natalie LaBarre serving as director, storyboard artist and one of the designers. Music/sound house was duotone.
Credits
Client Me Too Movement/Girls for Gender Equity Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Katie Dittman, art director; Margaret Nickerson, Mary Ellen Duggan, SVPs, executive producers; Jesh Pugh Ferguson, sr. producer; Kelsey Hodgkin, head of strategy; Chelsea Curry, digital/social strategist. Production/Animation Hornet Inc., New York Natalie LaBarre, director, designer, storyboard artist; Hana Shimizu, exec producer; Sang-Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, sr. producer; Stephanie Andreou, editor; Riley Spencer, production coordinator; Sami Healy, Sara Litzenberger, designers, animators; Mike Luzzi, lead compositor; Angela De Vito, animators; Ted Wiggin, compositor. Music duotone audio group, New York David Leinheardt, managing director; Ross Hopman, executive producer; Gio Lobato, producer. Sound Design duotone audio post, New York Andy Green, Juan Aboites, sound designers; Greg Tiefenbrun, executive producer. Steelhead, Los Angeles Cayce Sylvester, audio engineer; Ted Mrkovic, managing director; Adam Becht, exec producer; Terry Miglin, audio director; Patrick Lewis, producer. Audio Post 740 Sound, Los Angeles Chris Pinkston, mixer; Scott Ganary, executive producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
