The Me Too Movement and Girls for Gender Equity teamed with Deutsch Los Angeles on a campaign of public service shorts which featured testimonies from survivors of sexual abuse. One of the PSAs centers on Daniela Contreras who shares her story which is brought to life through animation that illustrates the emotional journey form pain to healing to ultimately finding a purpose.
Hornet served as animation studio on “Daniela,” with Natalie LaBarre serving as director, storyboard artist and one of the designers. Music/sound house was duotone.
Credits
Client Me Too Movement/Girls for Gender Equity Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Katie Dittman, art director; Margaret Nickerson, Mary Ellen Duggan, SVPs, executive producers; Jesh Pugh Ferguson, sr. producer; Kelsey Hodgkin, head of strategy; Chelsea Curry, digital/social strategist. Production/Animation Hornet Inc., New York Natalie LaBarre, director, designer, storyboard artist; Hana Shimizu, exec producer; Sang-Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, sr. producer; Stephanie Andreou, editor; Riley Spencer, production coordinator; Sami Healy, Sara Litzenberger, designers, animators; Mike Luzzi, lead compositor; Angela De Vito, animators; Ted Wiggin, compositor. Music duotone audio group, New York David Leinheardt, managing director; Ross Hopman, executive producer; Gio Lobato, producer. Sound Design duotone audio post, New York Andy Green, Juan Aboites, sound designers; Greg Tiefenbrun, executive producer. Steelhead, Los Angeles Cayce Sylvester, audio engineer; Ted Mrkovic, managing director; Adam Becht, exec producer; Terry Miglin, audio director; Patrick Lewis, producer. Audio Post 740 Sound, Los Angeles Chris Pinkston, mixer; Scott Ganary, executive producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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