The Me Too Movement and Girls for Gender Equity teamed with Deutsch Los Angeles on a campaign of public service shorts which featured testimonies from survivors of sexual abuse. One of the PSAs centers on Daniela Contreras who shares her story which is brought to life through animation that illustrates the emotional journey form pain to healing to ultimately finding a purpose.
Hornet served as animation studio on “Daniela,” with Natalie LaBarre serving as director, storyboard artist and one of the designers. Music/sound house was duotone.
Credits
Client Me Too Movement/Girls for Gender Equity Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Katie Dittman, art director; Margaret Nickerson, Mary Ellen Duggan, SVPs, executive producers; Jesh Pugh Ferguson, sr. producer; Kelsey Hodgkin, head of strategy; Chelsea Curry, digital/social strategist. Production/Animation Hornet Inc., New York Natalie LaBarre, director, designer, storyboard artist; Hana Shimizu, exec producer; Sang-Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, sr. producer; Stephanie Andreou, editor; Riley Spencer, production coordinator; Sami Healy, Sara Litzenberger, designers, animators; Mike Luzzi, lead compositor; Angela De Vito, animators; Ted Wiggin, compositor. Music duotone audio group, New York David Leinheardt, managing director; Ross Hopman, executive producer; Gio Lobato, producer. Sound Design duotone audio post, New York Andy Green, Juan Aboites, sound designers; Greg Tiefenbrun, executive producer. Steelhead, Los Angeles Cayce Sylvester, audio engineer; Ted Mrkovic, managing director; Adam Becht, exec producer; Terry Miglin, audio director; Patrick Lewis, producer. Audio Post 740 Sound, Los Angeles Chris Pinkston, mixer; Scott Ganary, executive producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
