Titled “Happy Father’s Day, Mr. Rayos,” this video introduces us to a long-distance dad working three jobs in the U.S. to support his nine children, eight of whom are still in the Philippines. He’s a widower who immigrated to the U.S. in order to give his family a better life, sending money back home to provide his children with an education, healthcare and other necessities.
This is the latest installment of the brand’s “Be Soft. Be Strong” campaign and mission to celebrate all types of families that have to be both soft and strong to handle life’s challenges.
Deutsch is the agency behind the campaign, with this Father’s Day installment directed by Eric Kaufman of Steelhead.
Credits
Client Georgia Pacific/Angel Soft Agency Deutsch Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Jason Bagley, chief creative officer; Karen Costello, executive creative director; Melissa Langston-Wood, creative director; Ashley Milhollin, copywriter; Dan Rosenberg, art director; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Justin Polk, integrated producer; Dave Rocco, music creative director; Eryk Rich, music supervisor. Production Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Chris Fox, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Liza Kerlin, sr. producer. Post/VFX Steelhead Ted Markovic, exec producer; Austin Meyers, director of visual effects; Dennis Kang, motion design director. Music Track: “Along The Coastline” Daniel Louis Rosen (ASCAP), composer; Score A Score, publisher, master. Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
