Electrify America, a company investing in electric vehicle charging infrastructure and promoting the adoption of Zero Emission Vehicles (ZEVs), launches its first-ever national advertising campaign leading into the fall television season. A major component of that campaign is this spot titled “JetStones” which aims to broaden consumer awareness of the advantages and availability of electric vehicles, plus a growing network of EV fast chargers in metropolitan areas, along highways, and in communities at workplaces and multi-unit dwellings.
Using the theme songs from two popular Warner Bros.’ Hanna-Barbera cartoons, The Jetsons and The Flintstones, the TV commercial is a playful take on the transition of personal transportation from the Stone Age to the reality of electric vehicles available today. The advertising spot features electric vehicles from six different car manufacturers to showcase a wide variety of EVs available in today’s marketplace.
“Electric cars are not something of the future, they are here now and more accessible than many people know,” says Richard Steinberg, senior director, green cities, marketing and communications, Electrify America. “The JetStones campaign is just the beginning of our work to educate and demonstrate that electric vehicles offer a full array of features that customers expect, and they are totally fun to drive.”
The brand-neutral campaign, developed with creative agency Deutsch, will run nationally through June 2019. The “JetStones” spot was directed by Matt Piedmont via production house PRETTYBIRD.
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in ZEV infrastructure and awareness.
