Fun and finance come together for the holidays with PNC Banks construction of the world’s first life-size bank branch made of real gingerbread. The PNC Gingerbread Branch was open to the public from December 4-6 at Penn’s Landing in Philadelphia and serves as home to this year’s PNC Christmas Price Index, an annual financial report that calculates the price of each gift in the classic carol “The Twelve Days of Christmas.”
Inside the Gingerbread branch, visitors learned about the gifts and their prices from 12 beautiful building columns meticulously crafted by expert pastry chefs at Bredenbeck’s Bakery in Philadelphia. Regular bank business was also conducted and services were rendered at the branch. For those who couldn’t visit in person, an augmented reality tour is available online.
The SHOOT ScreenWork entry for this sweet initiative is a behind-the-scenes “baking of” film that chronicles what it took to bring the Gingerbread Branch to fruition. The film was directed by Jeff Morgan via NY-based production house Steelhead.
Credits
Client The PNC Financial Services Group Agency Deutsch Kerry Keenan, chief creative officer; Jeremy Bernstein, group creative director; Alex Avis, sr. art director; Justin Lee, sr. copywriter; Aliza Adam, interactive design director; Brian Gartside, associate design director; Juan Carlos Pagan, design director; Lynne Yun, designer & illustrator; Alex Miller, interactive designer; Joe Calabrese, director of integrated production; Sarah Manna, director of art & experiential production; Suzanne Molinaro, director of digital production; Josh Deitel, integrated producer; Kamran Aslam, director of technology; Michael Nicosia, associate technology director; Jeff Denton, Ryan Moylan,k developers; Matt Severin, lead motion designer; Dan Machlin, lead experience architect; Priscilla Osredkar, UX designer; Charles Hailey, QA engineer; Clara Kim, director of project management; Jessica Yin, sr. social strategist; Gurbani Chadha, social content manager; Christina Diaz Borda, social copywriter; Katie Casares, social project manager. Event Production TH Productions, NYC Design Development & Fabrication Design Compendium, Brooklyn, NY Bakery Bredenbeck’s Bakery, Philadelphia Film Production Steelhead, NYC Jeff Morgan, director; Pete Slife, DP/editor; Aaron Schillinger, editor.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
