In this teaser-style trailer, we see people all across the country looking skyward. Eventually we discover that their upward gaze is directed at the American advertising icon The Green Giant–though we don’t see him until the end tag and even then he's hidden in the shadows.
Nonetheless, it seems the Green Giant has awakened and is returning to the Valley once more. This short is part of a 360 campaign hinting at the Giant’s imminent return this fall.
The work is Deutsch New York’s first step in reinventing The Green Giant for a modern audience and making him just as culturally relevant to Americans now as he was in his glory days. “The Giant Awakens” was directed by Patrick Daughters via production house Gorgeous.
Credits
Client B&G Foods, Inc./Green Giant Agency Deutsch NY Pete Favat, chief creative officer, North America; Dan Kelleher, chief creative officer; Matt McKay, Menno Kluin, executive creative directors; James Cowie, Rich Kolopeaua, creative directors; Fanny Josefsson, copywriter; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer. Production Gorgeous, West Hollywood, Calif. Patrick Daughters, director; Maddi Carlton, exec producer; Mala Vasan, line producer. Editorial Rock Paper Scissors, NY Adam Pertofsky, editor; Marjorie Sacks, assistant editor. Telecine MPC, London Jean-Clement Soret, colorist. VFX The Mill NY End Tag Animation/Graphics The Mill NY Music/Licensed Woodwork Music, London Audio Heard City, NY Phil Heard, sound designer/mixer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
