This otherworldly adventure takes us into the game Destiny: The Taken King. This trailer spot promoting the game is driven in significant part by visual effects from Digital Domain.
Joseph Kosinski of Anonymous Content directed for agency 72andSunny.
Visual Effects/Animation: Digital Domain, Venice, Calif. Eric Barba, chief creative officer/sr. VFX supervisor; Dan Akers, VFX supervisor; Tiffani Manabat, VP/EP; Carla Attansio, sr. producer; Charles Bolwell, digital production manager; Lee Carlton, CG supervisor; Vinh Nguyen, compositing supervisor; Scott Meadows, pre-vis supervisor; Jon Green, environments/matte paint lead; Daisuke Nagae, CG lead; Roy Sato, animation lead; Som Shankar, data integration lead; Eddie Smith, FX lead; Nathalie Gonthier, roto/paint lead; Kym Olsen, look-dev compositor; Jason Selfe, John Sasaki, Joe Salazar, Nitant Karnik, Aruna Inversin, Joe Silva, Dave Takayama, compositors; Thomas Bruno, pre-vis; Ari Teger, Ruel Smith, animation; Eric Ebling, Kent Lidke, FX; Bernard Ceguerra, Asuka Tohda-Kinney, Brian Creasey, Kris Kelly, Shuichi Suzuki, Lina Hum, Sarah Cosmi, Ricardo Bonisoli, Tsai-Tzu Cheng, digital artists; Rick Fronek, character/cloth FX artist; Walt Hyneman, rigging; Zach Mandt, environments/matte painter; Holly Horter, Melissa Huerta, David Wilson, Dawn Gates-Wells, Edgar Diaz, roto/paint; Jon Aghassian, Jim Moorhead, John Giffoni, data integration; Ian Doss, on-set/data integration; Nick Lloyd, concept artist/modeler; Cody Williams, art director/AFX; Andy Davis, Flame artist. (Toolbox: Maya, Nuke, Flame, Houdini, Agisoft, Zbrush, Internal Motion Capture System, VRay) Agency: 72andSunny, Playa Vista, Calif. Production: Anonymous Content, bicoastal Joseph Kosinski, director
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
