This otherworldly adventure takes us into the game Destiny: The Taken King. This trailer spot promoting the game is driven in significant part by visual effects from Digital Domain.
Joseph Kosinski of Anonymous Content directed for agency 72andSunny.
CreditsVisual Effects/Animation: Digital Domain, Venice, Calif. Eric Barba, chief creative officer/sr. VFX supervisor; Dan Akers, VFX supervisor; Tiffani Manabat, VP/EP; Carla Attansio, sr. producer; Charles Bolwell, digital production manager; Lee Carlton, CG supervisor; Vinh Nguyen, compositing supervisor; Scott Meadows, pre-vis supervisor; Jon Green, environments/matte paint lead; Daisuke Nagae, CG lead; Roy Sato, animation lead; Som Shankar, data integration lead; Eddie Smith, FX lead; Nathalie Gonthier, roto/paint lead; Kym Olsen, look-dev compositor; Jason Selfe, John Sasaki, Joe Salazar, Nitant Karnik, Aruna Inversin, Joe Silva, Dave Takayama, compositors; Thomas Bruno, pre-vis; Ari Teger, Ruel Smith, animation; Eric Ebling, Kent Lidke, FX; Bernard Ceguerra, Asuka Tohda-Kinney, Brian Creasey, Kris Kelly, Shuichi Suzuki, Lina Hum, Sarah Cosmi, Ricardo Bonisoli, Tsai-Tzu Cheng, digital artists; Rick Fronek, character/cloth FX artist; Walt Hyneman, rigging; Zach Mandt, environments/matte painter; Holly Horter, Melissa Huerta, David Wilson, Dawn Gates-Wells, Edgar Diaz, roto/paint; Jon Aghassian, Jim Moorhead, John Giffoni, data integration; Ian Doss, on-set/data integration; Nick Lloyd, concept artist/modeler; Cody Williams, art director/AFX; Andy Davis, Flame artist. (Toolbox: Maya, Nuke, Flame, Houdini, Agisoft, Zbrush, Internal Motion Capture System, VRay) Agency: 72andSunny, Playa Vista, Calif. Production: Anonymous Content, bicoastal Joseph Kosinski, director
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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