This otherworldly adventure takes us into the game Destiny: The Taken King. This trailer spot promoting the game is driven in significant part by visual effects from Digital Domain.
Joseph Kosinski of Anonymous Content directed for agency 72andSunny.
Visual Effects/Animation: Digital Domain, Venice, Calif. Eric Barba, chief creative officer/sr. VFX supervisor; Dan Akers, VFX supervisor; Tiffani Manabat, VP/EP; Carla Attansio, sr. producer; Charles Bolwell, digital production manager; Lee Carlton, CG supervisor; Vinh Nguyen, compositing supervisor; Scott Meadows, pre-vis supervisor; Jon Green, environments/matte paint lead; Daisuke Nagae, CG lead; Roy Sato, animation lead; Som Shankar, data integration lead; Eddie Smith, FX lead; Nathalie Gonthier, roto/paint lead; Kym Olsen, look-dev compositor; Jason Selfe, John Sasaki, Joe Salazar, Nitant Karnik, Aruna Inversin, Joe Silva, Dave Takayama, compositors; Thomas Bruno, pre-vis; Ari Teger, Ruel Smith, animation; Eric Ebling, Kent Lidke, FX; Bernard Ceguerra, Asuka Tohda-Kinney, Brian Creasey, Kris Kelly, Shuichi Suzuki, Lina Hum, Sarah Cosmi, Ricardo Bonisoli, Tsai-Tzu Cheng, digital artists; Rick Fronek, character/cloth FX artist; Walt Hyneman, rigging; Zach Mandt, environments/matte painter; Holly Horter, Melissa Huerta, David Wilson, Dawn Gates-Wells, Edgar Diaz, roto/paint; Jon Aghassian, Jim Moorhead, John Giffoni, data integration; Ian Doss, on-set/data integration; Nick Lloyd, concept artist/modeler; Cody Williams, art director/AFX; Andy Davis, Flame artist. (Toolbox: Maya, Nuke, Flame, Houdini, Agisoft, Zbrush, Internal Motion Capture System, VRay) Agency: 72andSunny, Playa Vista, Calif. Production: Anonymous Content, bicoastal Joseph Kosinski, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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