A teenage couple rides in a taxi together. The boyfriend takes out a pack of Dentyne Frost Bites Gum, gives his lady friend a piece and then shoves a handful into his own mouth. His head then freezes. He whimpers a little, drawing the cab drivers attention, who sees his frozen head, screams and begins to swerve and drive erratically. The swerving causes the frozen head to fall off onto the girlfriend’s lap. The cab stops and the driver and girlfriend continue to scream as the head looks around panicked and confused. The screen then shows a pack of the gum and the commercial closes with the warning of an announcer about this “Small but powerful gum.”
Credits
Agency: MacLaren McCann David Kelso, creative director; Andy Manson, group creative director/writer; Scott Couture, art director; Franca Piacente, executive producer Production Company: The Partners’ Film Company Steve Chase, director; Gigi Realini, executive producer, Link York, producer; Miro Bazak, DP Editorial: AXYZ, Toronto Bruce Copeman, editor Postproduction: Notch Billy Ferwerda, colorist Visual Effects: Caligari, Toronto,Big House,Crush Louise Macintosh, prosthetics effects,Steve Schakleton, Jim McFall, special effects/rigging,Geoff Marshall, animation artist Sound Design: David Fleury Music Dino Cuzzolino, composer; David Fleury, producer; Dan Kuntz, sound designer Audio: Technicolor Creative Services | Toronto John Naslen, audio post mixer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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