A teenage couple rides in a taxi together. The boyfriend takes out a pack of Dentyne Frost Bites Gum, gives his lady friend a piece and then shoves a handful into his own mouth. His head then freezes. He whimpers a little, drawing the cab drivers attention, who sees his frozen head, screams and begins to swerve and drive erratically. The swerving causes the frozen head to fall off onto the girlfriend’s lap. The cab stops and the driver and girlfriend continue to scream as the head looks around panicked and confused. The screen then shows a pack of the gum and the commercial closes with the warning of an announcer about this “Small but powerful gum.”
Credits
Agency: MacLaren McCann David Kelso, creative director; Andy Manson, group creative director/writer; Scott Couture, art director; Franca Piacente, executive producer Production Company: The Partners’ Film Company Steve Chase, director; Gigi Realini, executive producer, Link York, producer; Miro Bazak, DP Editorial: AXYZ, Toronto Bruce Copeman, editor Postproduction: Notch Billy Ferwerda, colorist Visual Effects: Caligari, Toronto,Big House,Crush Louise Macintosh, prosthetics effects,Steve Schakleton, Jim McFall, special effects/rigging,Geoff Marshall, animation artist Sound Design: David Fleury Music Dino Cuzzolino, composer; David Fleury, producer; Dan Kuntz, sound designer Audio: Technicolor Creative Services | Toronto John Naslen, audio post mixer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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