A teenage couple rides in a taxi together. The boyfriend takes out a pack of Dentyne Frost Bites Gum, gives his lady friend a piece and then shoves a handful into his own mouth. His head then freezes. He whimpers a little, drawing the cab drivers attention, who sees his frozen head, screams and begins to swerve and drive erratically. The swerving causes the frozen head to fall off onto the girlfriend’s lap. The cab stops and the driver and girlfriend continue to scream as the head looks around panicked and confused. The screen then shows a pack of the gum and the commercial closes with the warning of an announcer about this “Small but powerful gum.”
Credits
Agency: MacLaren McCann David Kelso, creative director; Andy Manson, group creative director/writer; Scott Couture, art director; Franca Piacente, executive producer Production Company: The Partners’ Film Company Steve Chase, director; Gigi Realini, executive producer, Link York, producer; Miro Bazak, DP Editorial: AXYZ, Toronto Bruce Copeman, editor Postproduction: Notch Billy Ferwerda, colorist Visual Effects: Caligari, Toronto,Big House,Crush Louise Macintosh, prosthetics effects,Steve Schakleton, Jim McFall, special effects/rigging,Geoff Marshall, animation artist Sound Design: David Fleury Music Dino Cuzzolino, composer; David Fleury, producer; Dan Kuntz, sound designer Audio: Technicolor Creative Services | Toronto John Naslen, audio post mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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