A TV commercial, “Lucky Guy,” drives viewers to a Web site to see three alternate endings for the spot, in which a young man is nestled between two attractive ladies on a couch.
Credits
Agency: McCann Erickson Bill Oberlander, executive VP/group creative director; Gib Marquardt, senior VP/group creative director; Jeff Difiore, senior art director; Matt Genne, copywriter; Linda Kramer, VP/executive producer; Mike Boris, VP/executive music producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer; Eric Treml, DP Editorial: Crew Cuts Bill Kramer, editor (spot and Web films); Chris Magliozzo, editor (Web films); Nancy Shames, producer. Postproduction: Creative Services, Inc.,Nice Shoes Ernie Vassallo, online editor,Lez Rudge, colorist Music: Big Foote Paul Seymour, executive producer Audio: Sound Lounge Tommy Jucarone, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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