A fake Saturday night casting call for the most attractive men in Mendoza, Argentina, took them out of circulation so that regular guys could be the center of female attention at local clubs. That was the premise behind a stunt spot for Andes Beer out of agency Del Campo Saatchi & Saatchi in Buenos Aires.
Diego Núñez Irigoyen of production company Agosto directed the spot which lets us in on the prank designed to create “The Fairest Night of All” for average Joes. Several of the hunky guys, though, did indeed end up in the final commercial so their aspirations to be cast in a high-profile piece were actually realized–and so too evidently were the aspirations of guys who benefited from eliminating some of their stiffest competition in the romance department.
Credits
Client AB-inbev/Andes Beer Agency Del Campo Saatchi & Saatchi Buenos Aires Ariel Serkin, Juan Pablo Lufrano, Rafael Santmarina, executive creative directors; Matias Eusebi, Ammiel Fazzari, creative directors; Tobias Tercic, copywriter; Hernan Garcia Dietrich, art director; Mariano Espagnol, head of art; Fernando Lanuza, sr. art director; Adrian Aspani, chief producer. The Lovemarks Company Julia Calabria, Juan Manuel Cuervo, producers. Production Agosto Diego Núñez Irigoyen, director; Luli Kramer, exec producer; Chula D’amico, producer. Martin Bendersky, DP; Soledad Belda, chief producer. Postproduction Che Revolution Post Andres Boero, editor; Eric Bonzon, postproduction coordinator; Alejandro Armaleo, colorist.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
