A fake Saturday night casting call for the most attractive men in Mendoza, Argentina, took them out of circulation so that regular guys could be the center of female attention at local clubs. That was the premise behind a stunt spot for Andes Beer out of agency Del Campo Saatchi & Saatchi in Buenos Aires.
Diego Núñez Irigoyen of production company Agosto directed the spot which lets us in on the prank designed to create “The Fairest Night of All” for average Joes. Several of the hunky guys, though, did indeed end up in the final commercial so their aspirations to be cast in a high-profile piece were actually realized–and so too evidently were the aspirations of guys who benefited from eliminating some of their stiffest competition in the romance department.
CreditsClient AB-inbev/Andes Beer Agency Del Campo Saatchi & Saatchi Buenos Aires Ariel Serkin, Juan Pablo Lufrano, Rafael Santmarina, executive creative directors; Matias Eusebi, Ammiel Fazzari, creative directors; Tobias Tercic, copywriter; Hernan Garcia Dietrich, art director; Mariano Espagnol, head of art; Fernando Lanuza, sr. art director; Adrian Aspani, chief producer. The Lovemarks Company Julia Calabria, Juan Manuel Cuervo, producers. Production Agosto Diego Núñez Irigoyen, director; Luli Kramer, exec producer; Chula D’amico, producer. Martin Bendersky, DP; Soledad Belda, chief producer. Postproduction Che Revolution Post Andres Boero, editor; Eric Bonzon, postproduction coordinator; Alejandro Armaleo, colorist.
The Best Work You May Never See: Director Martin Werner Takes A Roller Coaster Ride To The Airport Via Flytoget
To illustrate that Flytoget is the fastest way from town to Oslo Airport, this spot for the express train turns its route into a roller coaster, with one family feeling the full impact of speed on their way to a vacation.
Directed by Martin Werner, produced by production house Bacon (Copenhagen, Oslo, Stockholm) and made with Oslo agency Try, the film is a wonderfully absurd take on the simple value proposition of getting to the airport quickly.
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