A fake Saturday night casting call for the most attractive men in Mendoza, Argentina, took them out of circulation so that regular guys could be the center of female attention at local clubs. That was the premise behind a stunt spot for Andes Beer out of agency Del Campo Saatchi & Saatchi in Buenos Aires.
Diego Núñez Irigoyen of production company Agosto directed the spot which lets us in on the prank designed to create “The Fairest Night of All” for average Joes. Several of the hunky guys, though, did indeed end up in the final commercial so their aspirations to be cast in a high-profile piece were actually realized–and so too evidently were the aspirations of guys who benefited from eliminating some of their stiffest competition in the romance department.
Credits
Client AB-inbev/Andes Beer Agency Del Campo Saatchi & Saatchi Buenos Aires Ariel Serkin, Juan Pablo Lufrano, Rafael Santmarina, executive creative directors; Matias Eusebi, Ammiel Fazzari, creative directors; Tobias Tercic, copywriter; Hernan Garcia Dietrich, art director; Mariano Espagnol, head of art; Fernando Lanuza, sr. art director; Adrian Aspani, chief producer. The Lovemarks Company Julia Calabria, Juan Manuel Cuervo, producers. Production Agosto Diego Núñez Irigoyen, director; Luli Kramer, exec producer; Chula D’amico, producer. Martin Bendersky, DP; Soledad Belda, chief producer. Postproduction Che Revolution Post Andres Boero, editor; Eric Bonzon, postproduction coordinator; Alejandro Armaleo, colorist.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
