A fake Saturday night casting call for the most attractive men in Mendoza, Argentina, took them out of circulation so that regular guys could be the center of female attention at local clubs. That was the premise behind a stunt spot for Andes Beer out of agency Del Campo Saatchi & Saatchi in Buenos Aires.
Diego Núñez Irigoyen of production company Agosto directed the spot which lets us in on the prank designed to create “The Fairest Night of All” for average Joes. Several of the hunky guys, though, did indeed end up in the final commercial so their aspirations to be cast in a high-profile piece were actually realized–and so too evidently were the aspirations of guys who benefited from eliminating some of their stiffest competition in the romance department.
Credits
Client AB-inbev/Andes Beer Agency Del Campo Saatchi & Saatchi Buenos Aires Ariel Serkin, Juan Pablo Lufrano, Rafael Santmarina, executive creative directors; Matias Eusebi, Ammiel Fazzari, creative directors; Tobias Tercic, copywriter; Hernan Garcia Dietrich, art director; Mariano Espagnol, head of art; Fernando Lanuza, sr. art director; Adrian Aspani, chief producer. The Lovemarks Company Julia Calabria, Juan Manuel Cuervo, producers. Production Agosto Diego Núñez Irigoyen, director; Luli Kramer, exec producer; Chula D’amico, producer. Martin Bendersky, DP; Soledad Belda, chief producer. Postproduction Che Revolution Post Andres Boero, editor; Eric Bonzon, postproduction coordinator; Alejandro Armaleo, colorist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
