DDB San Francisco and harvest have teamed to produce this spot, "Make Every Drop Amazing," for Brita featuring NBA superstar Stephen Curry of the Golden State Warriors.
Curry’s message to drink healthier, drink amazing and make good choices resonates as we see him on the court with his essence (water) following and leading him through his iconic jump shooting and hardwood moves.
Matthias Zentner directed via harvest.
Client Brita Agency DDB San Francisco Jim Bosiljevac, group creative director; Sam Brown, associate creative director; Allison Khoury, copywriter; Katelyn Berg, art director; Mark Tobin, executive producer. Production harvest films Matthias Zentner, director; Bonnie Goldfarb, exec producer; Niko Whelan, head of production; Ron Mohroff, line producer; Stefan Von Borbely, DP; Paul Martin, production designer. Editorial Beast San Francisco Tim Brooks, editor; Max Holste, assistant editor; Tracy Coleman, exec producer. Post/VFX Velvet Mediendesign GmbH, Munich, Germany Matthias Zentner, director/creative supervision; Chris Weingart, sr. Flame artist/compositing; Korbinian Vogel, concept art; Hannes Gerl, 3D lead; Boris Bruchhaus, Michael Grund, AmbientFX/3D fluids; Daniel Hennies, Ugly Kids, 3D fluids; Diego Masciolini, Informatica 3Dart/3D fluids; Jan Hofmann, Bernd Kaufmann, Giant Milk Can/3D fluids; Mehmet Akif Karaman, 3D fluids; Lukas Eberle, 3D digital artist; Christoph Gaudi, 3D matchmove; Casper Christensen, 3D rigging; Raluca Feresteanu, 3D animation; Geronimo West, Johannes Bogenhauser, rotoscoping/retouching; Thomas Wernbacher, titles/AFX; Bianca Rudolph, ARRI grading; Maria Metodieva, Alexander Zeus, postproduction producers (Velvet); Niklas Stolzenberg, postproduction manager (Velvet); Gavin Miljkovich, VFX supervisor. Music/Sound Design Ring The Alarm
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
