DDB San Francisco and harvest have teamed to produce this spot, "Make Every Drop Amazing," for Brita featuring NBA superstar Stephen Curry of the Golden State Warriors.
Curry’s message to drink healthier, drink amazing and make good choices resonates as we see him on the court with his essence (water) following and leading him through his iconic jump shooting and hardwood moves.
Matthias Zentner directed via harvest.
Client Brita Agency DDB San Francisco Jim Bosiljevac, group creative director; Sam Brown, associate creative director; Allison Khoury, copywriter; Katelyn Berg, art director; Mark Tobin, executive producer. Production harvest films Matthias Zentner, director; Bonnie Goldfarb, exec producer; Niko Whelan, head of production; Ron Mohroff, line producer; Stefan Von Borbely, DP; Paul Martin, production designer. Editorial Beast San Francisco Tim Brooks, editor; Max Holste, assistant editor; Tracy Coleman, exec producer. Post/VFX Velvet Mediendesign GmbH, Munich, Germany Matthias Zentner, director/creative supervision; Chris Weingart, sr. Flame artist/compositing; Korbinian Vogel, concept art; Hannes Gerl, 3D lead; Boris Bruchhaus, Michael Grund, AmbientFX/3D fluids; Daniel Hennies, Ugly Kids, 3D fluids; Diego Masciolini, Informatica 3Dart/3D fluids; Jan Hofmann, Bernd Kaufmann, Giant Milk Can/3D fluids; Mehmet Akif Karaman, 3D fluids; Lukas Eberle, 3D digital artist; Christoph Gaudi, 3D matchmove; Casper Christensen, 3D rigging; Raluca Feresteanu, 3D animation; Geronimo West, Johannes Bogenhauser, rotoscoping/retouching; Thomas Wernbacher, titles/AFX; Bianca Rudolph, ARRI grading; Maria Metodieva, Alexander Zeus, postproduction producers (Velvet); Niklas Stolzenberg, postproduction manager (Velvet); Gavin Miljkovich, VFX supervisor. Music/Sound Design Ring The Alarm
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
