DDB San Francisco and harvest have teamed to produce this spot, "Make Every Drop Amazing," for Brita featuring NBA superstar Stephen Curry of the Golden State Warriors.

Curry’s message to drink healthier, drink amazing and make good choices resonates as we see him on the court with his essence (water) following and leading him through his iconic jump shooting and hardwood moves.

Matthias Zentner directed via harvest.

Credits

Client Brita Agency DDB San Francisco Jim Bosiljevac, group creative director; Sam Brown, associate creative director; Allison Khoury, copywriter; Katelyn Berg, art director; Mark Tobin, executive producer. Production harvest films Matthias Zentner, director; Bonnie Goldfarb, exec producer; Niko Whelan, head of production; Ron Mohroff, line producer; Stefan Von Borbely, DP; Paul Martin, production designer. Editorial Beast San Francisco Tim Brooks, editor; Max Holste, assistant editor; Tracy Coleman, exec producer. Post/VFX Velvet Mediendesign GmbH, Munich, Germany Matthias Zentner, director/creative supervision; Chris Weingart, sr. Flame artist/compositing; Korbinian Vogel, concept art; Hannes Gerl, 3D lead; Boris Bruchhaus, Michael Grund, AmbientFX/3D fluids; Daniel Hennies, Ugly Kids, 3D fluids; Diego Masciolini, Informatica 3Dart/3D fluids; Jan Hofmann, Bernd Kaufmann, Giant Milk Can/3D fluids; Mehmet Akif Karaman, 3D fluids; Lukas Eberle, 3D digital artist; Christoph Gaudi, 3D matchmove; Casper Christensen, 3D rigging; Raluca Feresteanu, 3D animation; Geronimo West, Johannes Bogenhauser, rotoscoping/retouching; Thomas Wernbacher, titles/AFX; Bianca Rudolph, ARRI grading; Maria Metodieva, Alexander Zeus, postproduction producers (Velvet); Niklas Stolzenberg, postproduction manager (Velvet); Gavin Miljkovich, VFX supervisor. Music/Sound Design Ring The Alarm

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