Volkswagen offers an ode to “here” in a new series of films created, designed and produced by DDB Paris.
In the very particular context of the lockdown exit in France, the VW campaign celebrates new-found freedom and the return of the simple joys of life. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. They all rely on the first and most essential emotional benefit of cars: freedom of movement.
In a minimalistic and poetic manner, the series of seven films shows all these places that matter to us, those “here” we can’t wait to go back to–seven places, seven slices of life, all at once insignificant, pleasant and touching. Each one ends with an aphorism about the value of “here.” Because now more than ever, taking you “here” is the greatest thing Volkswagen can offer its clients.
In this film titled “Float,” we see the simple pleasure of being “here” on a paddle boat in tranquil waters.
