DDB Paris gravitated to Alberto Mielgo (Love, Death + Robots) of studio Pinkman.tv to direct and animate this short film, Tipping Point, to launch the Ubisoft game Watch Dogs: Legion.
Accentuated by a vibrant voiceover, the film–which lasts more than four minutes–follows the mad race of a member of the resistance being hunted by the militia, and a taxi driver confronted with choices that will change his life forever. The scenario shows London in chaos with freedoms in jeopardy of being taken away.
This marks the upcoming third installment in the Watch Dogs game services. To date, Watch Dogs games have sold over 40 million copies worldwide. The hacker series also extends to other entertainment media such as books and comics. The next episode of the franchise, Watch Dogs: Legion, will be available on October 29, 2020.
CreditsClient Ubisoft/Watch Dogs: Legion Agency DDB Paris Quentin Grimal, Marie-Elise Archambaud, Nicolas Carlotti, Alban Callet, Vincent Leorat, agency supervisors; Alexander Kalchev, executive creative director; Patrice Dumas, copywriter; Quentin Moenne Loccoz, TV producer. Production Pinkman.tv Alberto Mielgo, director. Sound Machine Final Cut, London
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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