The world is heading to France this summer–in large part due to the Olympics. And one place tourists feel at home is McDonald’s, as reflected in this TV spot directed by the duo Bradley & Pablo via production house La/Pac for DDB Paris.
We hear tourists in their respective languages ask directions to the nearest McDonald’s. Wheras the brand is called “McDo” in France, tourists have varied pet phrases for McDonald’s. This film shows tourists searching for their “Mickey D’s,” “Makudo” and “Mecces” facing very perplexed French locals before the iconic term Big Mac is uttered and doesn’t get lost in translation, serving to bring everyone together.
Credits
Client McDonald’s France Agency DDB Paris Alexander Kalchev, chief creative officer & co-president; Delphine Tabutin, Melanie Pennec, creative directors; Nicolas Malcorps, artistic director; Lucille Ortega, copywriter; Chloe Vomscheid, jr. artistic director; Mia Mercuri, Kevin Audric, assistant artistic directors; Cedric Ledoux, strategy director; Corinne Persch, Lucie Daumas, producers. Production La/Pac Bradley & Pablo, directors; Jerome Denis, CEO; Daniel Fernandez Abello; DP; Valery Rouet, culinary stylist. Sound Production Studio 5 Cédric Boit, Clément Reynaud, Alexandre Vicart, Josselin Tange, sound engineers; Marine Cremer, music supervisor.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
