The world is heading to France this summer–in large part due to the Olympics. And one place tourists feel at home is McDonald’s, as reflected in this TV spot directed by the duo Bradley & Pablo via production house La/Pac for DDB Paris.
We hear tourists in their respective languages ask directions to the nearest McDonald’s. Wheras the brand is called “McDo” in France, tourists have varied pet phrases for McDonald’s. This film shows tourists searching for their “Mickey D’s,” “Makudo” and “Mecces” facing very perplexed French locals before the iconic term Big Mac is uttered and doesn’t get lost in translation, serving to bring everyone together.
Credits
Client McDonald’s France Agency DDB Paris Alexander Kalchev, chief creative officer & co-president; Delphine Tabutin, Melanie Pennec, creative directors; Nicolas Malcorps, artistic director; Lucille Ortega, copywriter; Chloe Vomscheid, jr. artistic director; Mia Mercuri, Kevin Audric, assistant artistic directors; Cedric Ledoux, strategy director; Corinne Persch, Lucie Daumas, producers. Production La/Pac Bradley & Pablo, directors; Jerome Denis, CEO; Daniel Fernandez Abello; DP; Valery Rouet, culinary stylist. Sound Production Studio 5 Cédric Boit, Clément Reynaud, Alexandre Vicart, Josselin Tange, sound engineers; Marine Cremer, music supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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