The world is heading to France this summer–in large part due to the Olympics. And one place tourists feel at home is McDonald’s, as reflected in this TV spot directed by the duo Bradley & Pablo via production house La/Pac for DDB Paris.
We hear tourists in their respective languages ask directions to the nearest McDonald’s. Wheras the brand is called “McDo” in France, tourists have varied pet phrases for McDonald’s. This film shows tourists searching for their “Mickey D’s,” “Makudo” and “Mecces” facing very perplexed French locals before the iconic term Big Mac is uttered and doesn’t get lost in translation, serving to bring everyone together.
Credits
Client McDonald’s France Agency DDB Paris Alexander Kalchev, chief creative officer & co-president; Delphine Tabutin, Melanie Pennec, creative directors; Nicolas Malcorps, artistic director; Lucille Ortega, copywriter; Chloe Vomscheid, jr. artistic director; Mia Mercuri, Kevin Audric, assistant artistic directors; Cedric Ledoux, strategy director; Corinne Persch, Lucie Daumas, producers. Production La/Pac Bradley & Pablo, directors; Jerome Denis, CEO; Daniel Fernandez Abello; DP; Valery Rouet, culinary stylist. Sound Production Studio 5 Cédric Boit, Clément Reynaud, Alexandre Vicart, Josselin Tange, sound engineers; Marine Cremer, music supervisor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
