Register

    DDB NY Introduces “The Drinkable Book”

    By SHOOTUpdated:No Comments4383 Views

    DDB New York has teamed  with WATERisLife to launch “The Drinkable Book,” a manual that teaches safe water tips and serves as a tool that literally kills deadly waterborne diseases, providing the reader with the means to create clean, drinkable water with each page.

    “The Drinkable Book” features a brand new type of paper invented by McGill University & University of Virginia chemist, Dr. Theresa Dankovich, and works like a scientific coffee filter. Each page of the book is coated with silver nanoparticles, which kill diseases like cholera, E. coli and typhoid.
     
    The book itself works in three easy steps. Simply tear along the perforation. Slide the filter into the 3D printed case (i.e., the book’s packaging). Pour the contaminated water through and the result is drinkable water. After passing water through the filter, there is a reduction of greater than 99.99 percent in bacteria count, which is comparable to tap water in the United States. Each book contains 24 usable pages, each of which contains two filters which each last 30 days. In total, the book can provide a single person with clean water for up to four years.
     
    Credits

    Client WATERisLIFE Agency DDB New York Matt Eastwood, chief creative officer; Menno Kluin, executive creative director; Andrew McKechnie, group creative director; Juan Carlos Pagan, head of design; Sam Shepherd, Frank Cartagena, associate creative directors; Brian Gartside, Aaron Stephenson, designers; Kyle McMorrow, director/editor; Nina Horowitz, producer; Ralph Navarro, director of integrated production; Ed Zazzera, head of production. Printing Bowe House Press  Jamie Mahoney Binding of “The Drinkable Book” Xweet, Peter X. Ksiezopolski. Chemist/inventor Dr. Theresa Dankovich

    ScreenWork Categories:Educaton,Demo,How-To
    Video Tags:DDB New YorkThe Drinkable BookWATERisLIFE



    Volvo, Forsman & Bodenfors, Director Marcus Ibanez Go Cross Country For Volvo–Through A Child’s POV

    Friday, February 28, 2025

    For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.

    Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.

    “With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.

    In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.

    Read More

    MySHOOT Profiles


    Add A Comment