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    DDB NY, Golden Wolf Scrawl Hieroglyphics For Tribeca Film Festival

    By SHOOTUpdated:No Comments5112 Views

    To prove that great stories are truly timeless, DDB New York, in conjunction with a certified Egyptologist from Brown University, created a 2019 Tribeca Film Festival campaign featuring ancient Egyptian-inspired retellings of some of our most beloved modern stories.

    Taking the subjects of some of Tribeca’s 2019 anniversary events–Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons–and turning them into intricate, realistic hieroglyphic illustrations, DDB tells each film’s story in an entirely different way, which should intrigue both history and media nerds around NYC alike.

    The hieroglyphics are front and center in this "Great Stories Are Timeless" Tribeca trailer produced by Blacklist and animation studio Golden Wolf.

    The accompanying out-of-home campaign will launch with a full-scale mural installation located at the intersection of Morgan Ave. and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC. Beyond that, DDB/NY has also created ancient Egyptian-style prints to recognize the six programming sections the Festival covers–film, television, music, virtual reality, online work, and live talks–that will live around the Festival site and throughout New York City, from subway stations to bus stops, ensuring those throughout the city see these imaginative retellings.

    Credits

    Client Tribeca Film Festival Agency DDB New York Ari Weiss, chief creative officer, North America; Lisa Topol, Derek Barnes, co-chief creative officers, NY; Susie Lyons, head of strategy; Lance Parrish, executive creative director; Katie Jensen, group creative director; Christina Rodriguez, creative director; Lindsey Eckwall, sr. art director; Andrew Beckman, sr. copywriter; Teri Altman, Jane Piampiano, producers; Josh Lin, illustrator. Production Blacklist Adina Sales, managing director; Andrew Linsk, exec producer. Animation Golden Wolf Ingi Erlingsson, creative director; Dotti Sinnott, exec producer; Stefan Falconer, art director/design/animation; Sammy Moore, art director, design; Nick Canticus, Tim Whiting, animation. Music Butter Music & Sound Andrew Sherman, chief creative officer; Ian Jeffreys, exec producer; Butter Music & Sound, composer. Color Kathy Kim, colorist. Postproduction Smooch Egyptological Consultant Christian Casey

    Media Type:Commercial: Cinema
    ScreenWork Categories:Trailer
    Video Tags:BlacklistDDB New YorkGolden Wolf



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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