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    DDB NY Goes From Animation To Live Action For U.S. Tennis Association

    By SHOOTUpdated:No Comments1410 Views

    In time for the U.S. Open, the United States Tennis Association (USTA) rolls out its “Find Yourself In The Game” campaign created by DDB New York.

    Using animation-style storytelling with real-people voiceovers, the new campaign appeals to tennis’ existing base of loyal players as well as new participants by bringing the “Find Yourself In The Game” tagline to life. It illustrates the power of tennis and its impact on peoples’ lives by encouraging players to participate and share stories of how they “found themselves” in tennis.

    Three :30 TV spots transition from animation to live action, at which point we see the person voicing their story say, “there’s a place in tennis for everyone. It’s a game that stays with you for life.” The spots, including this one which features USTA’s president and CEO, Katrina Adams, conclude with a call to action to “Share your story #mytennismygame.”

    Pablo Delcan of Delcan & Company served as director/animator, with Melissa O’Brian as co-director.  

    Credits

    Client United States Tennis Association (USTA) Agency DDB New York Icaro Doria, chief creative officer; John McGill, creative director/art director; Luke Carmody, creative director/copywriter; Madison Wharton, chief production officer; Ed Zazzera, head of broadcast production; Teri Altman, executive producer; Tiffany Campbell, co-producer. Production Delcan & Company Studio Pablo Delcan, director/animator; Melissa O’Brian, co-director; Brian Rea, artwork; Bruno Oppido, head of art; Anais La Rocca, exec producer; Kristen Buckels, producer. Music The Ski Team  VFX Click 3X Andrew Granelli, visual effects supervisor/Flame artist. Audio Post Heard City Sasha Awn, producer; Gloria Pitagorsky, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:DDB New York



    Open Swim’s Director Marc André Debruyne Captures Essence of Filipino Cultural Tradition In Holiday Spot For Coca-Cola

    Monday, December 23, 2024

    Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.

    The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”

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