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    DDB NY Goes From Animation To Live Action For U.S. Tennis Association

    By SHOOTUpdated:No Comments1394 Views

    In time for the U.S. Open, the United States Tennis Association (USTA) rolls out its “Find Yourself In The Game” campaign created by DDB New York.

    Using animation-style storytelling with real-people voiceovers, the new campaign appeals to tennis’ existing base of loyal players as well as new participants by bringing the “Find Yourself In The Game” tagline to life. It illustrates the power of tennis and its impact on peoples’ lives by encouraging players to participate and share stories of how they “found themselves” in tennis.

    Three :30 TV spots transition from animation to live action, at which point we see the person voicing their story say, “there’s a place in tennis for everyone. It’s a game that stays with you for life.” The spots, including this one which features USTA’s president and CEO, Katrina Adams, conclude with a call to action to “Share your story #mytennismygame.”

    Pablo Delcan of Delcan & Company served as director/animator, with Melissa O’Brian as co-director.  

    Credits

    Client United States Tennis Association (USTA) Agency DDB New York Icaro Doria, chief creative officer; John McGill, creative director/art director; Luke Carmody, creative director/copywriter; Madison Wharton, chief production officer; Ed Zazzera, head of broadcast production; Teri Altman, executive producer; Tiffany Campbell, co-producer. Production Delcan & Company Studio Pablo Delcan, director/animator; Melissa O’Brian, co-director; Brian Rea, artwork; Bruno Oppido, head of art; Anais La Rocca, exec producer; Kristen Buckels, producer. Music The Ski Team  VFX Click 3X Andrew Granelli, visual effects supervisor/Flame artist. Audio Post Heard City Sasha Awn, producer; Gloria Pitagorsky, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:DDB New York



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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